Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
To understand what SEO really means, let's break that sentence down and look at the parts: Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer. Quantity of traffic.
Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better. Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for. Organic search traffic is specifically any unpaid traffic that comes from SERPs.
You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you're using magically replies with a long list of links to webpages that could potentially answer your question. That's true. But have you ever stopped to consider what's behind those magical lists of links?
Here's how it works: Google (or any search engine you're using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.
Google recommends the following to get better rankings in their search engine: Make pages primarily for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as "cloaking." Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Make sure that your <title> elements and ALT attributes are descriptive and accurate. Use keywords to create descriptive, human-friendly URLs. Provide one version of a URL to reach a document, using 301 redirects or the rel="canonical" attribute to address duplicate content.
Search engine algorithms change frequently and SEO tactics evolve in response to those changes. White Hat SEO Techniques unlike black hat SEO, search engines do not frown upon the more ethical white hat SEO tactics. As a matter of fact, search engines support these techniques – and so do we! We always use ethical white hat techniques for longer lasting results.
High quality content this is one of the best SEO techniques out there. The better your content, the more valuable it will be to search engines. Individual users may return to your site again and again for more information. Additionally, sites that regularly post new quality content are more likely to gain regular readers, because they tend to become known resources on their subject of expertise.
Site optimization of course, you can’t just post disorganized content. Optimization involves strategizing the structure and wording of your content for better positioning in search engines. This includes using meta tags and attention catching titles. All in all, white hat SEO tactics lead to the best user experience of your site, without the risks attached to black hat techniques. At SitesAdd, we will always use white hat techniques for the right results.