5 Top Natural Link Building Tips
Natural link building is an essential ingredient for search engine ranking success. Google, Yahoo, Bing and other search engines measure the quality and amount of incoming links to your site pages as part of their ranking algorithm. They do so to help them understand how authoritative the content on your page is, and how well it ties together with associated external pages and sites.
Link building for search success demands a careful and deliberate strategy. Hundreds or even thousands of one-way hyperlinks purchased from sites that have little relevant content on them will do you few favors in the long run. Worse still are link farms or web pages just filled with clusters of links that don't have any relevance to what your site is about.
These are large no-nos!
Instead, the way to some search engine's heart is to foster a more holistic approach that adds value to your site and the site from where you're creating the link.
Here are 5 top link building strategies for acquiring a steady flow of natural and relevant incoming links.
1 - Publish great content
Strong content is crucial. You need valuable and informative content at the ends of your link. So, the content that generates the link has to be regarded as being highly helpful to the audience you need to reach. Additionally, it needs to provide the promise of more in-depth content at the other end of the link when they click on it.
Regarding getting that great content out there consider distributing your articles as:
a press release
An article on content and article directories like ezine articles
Blog articles/guest blog posts
Forum posts on forums that accept posts
Information hub pages (believe Squidoo)
Social networking content (tweets, Facebook updates, etc.)
Publish content like this, and you'll find that it'll get picked up by other people and re-published, making you more links.
2 - Build content around keywords
All content you write and publish should be constructed around 2 or 3 primary keywords. These are search terms your audience is likely to use to find your service or product.
The main part of this process though is to run keyword search terms naturally within the flow of your articles. Don't force keywords in where they don't make sense and don't stuff keywords to a density greater than 3 percent!!
3 - Use keyword-rich anchor text
In the outside content you're publishing, create your link (anchor) on the text that contains one or more of your primary keywords for the page that you're pointing the link to. For example, if your site page is about copywriting, and the principal keyword on that page is 'content generation services', then your anchor text from your external articles may be that keyword, which runs in a sentence that entices the reader to click on the link - i.e. "wоrld-lеаdіng соntеnt сrеаtіоn sеrvісеs hеlр gеt уоur busіnеss nоtісеd. "
4 - Socialise!
Get out the word about you and your site! Contribute to discussions on every social media platform you register on that is specific to the subject of your website. Don't intentionally promote, but rather set yourself up as a knowledge leader on that forum, helping people out, and laying down links to your site where appropriate. It takes a while, but it's worth it.
5 - Be Innovative
Videos, product reviews, image tags, question & answer websites, sponsorships, smartphone apps, recommendations - they all help to lay downlinks асrоss thе Wеb. Yоu оnlу hаvе tо bе іnnоvаtіvе аnd thіnk smаrt!