SEO analysis of the web page


This page shows an overview of the key metrics of your website. Use the step-by-step list below to systematically improve your rankings on search engines to get more customers. Follow the advice and solutions created especially for you and bring every parameter to bring to perfection.

SEO analyzer



The Icons

= Error

The Icons

= Good

The Icons

= Reminders

The Icons

= Read the tips

Meta tags optimization

Title 中国政府网_中央人民政府门户网站
Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It's often the primary piece of information used to decide which result to click on, so it's important to use high-quality titles on your web pages.

Here are a few tips for managing your titles:
  • Make sure every page on your site has a title specified in the <title> tag. If you’ve got a large site and are concerned you may have forgotten a title somewhere, you may also check the HTML suggestions page in Search Console lists missing or potentially problematic <title> tags on your site.
  • Page titles should be descriptive and concise. Avoid vague descriptors like "Home" for your home page, or "Profile" for a specific person's profile. Also avoid unnecessarily long or verbose titles, which are likely to get truncated when they show up in the search results.
  • Avoid keyword stuffing. It's sometimes helpful to have a few descriptive terms in the title, but there’s no reason to have the same words or phrases appear multiple times. A title like "Foobar, foo bar, foobars, foo bars" doesn't help the user, and this kind of keyword stuffing can make your results look spammy to Google and to users.
  • Avoid repeated or boilerplate titles. It’s important to have distinct, descriptive titles for each page on your site. Titling every page on a commerce site "Cheap products for sale", for example, makes it impossible for users to distinguish one page differs another. Long titles that vary by only a single piece of information ("boilerplate" titles) are also bad; for example, a standardized title like "<band name> - See videos, lyrics, posters, albums, reviews and concerts" contains a lot of uninformative text. One solution is to dynamically update the title to better reflect the actual content of the page: for example, include the words "video", "lyrics", etc., only if that particular page contains video or lyrics. Another option is to just use " " as a concise title and use the meta description (see below) to describe your site's content.
  • Brand your titles, but concisely. The title of your site’s home page is a reasonable place to include some additional information about your site—for instance, "ExampleSocialSite, a place for people to meet and mingle." But displaying that text in the title of every single page on your site hurts readability and will look particularly repetitive if several pages from your site are returned for the same query. In this case, consider including just your site name at the beginning or end of each page title, separated from the rest of the title with a delimiter such as a hyphen, colon, or pipe, like this:

    <title>ExampleSocialSite: Sign up for a new account.</title>

  • Be careful about disallowing search engines from crawling your pages. Using the robots.txt protocol on your site can stop Google from crawling your pages, but it may not always prevent them from being indexed. For example, Google may index your page if we discover it by following a link from someone else's site. To display it in search results, Google will need to display a title of some kind and because we won't have access to any of your page content, we will rely on off-page content such as anchor text from other sites. (To truly block a URL from being indexed, you can use meta tags.)
Title length 16 signs (Recomended: 35-65 signs)
Description 中国政府网由国务院办公厅主办,中国政府网运行中心负责运行维护,是国务院和国务院各部门,以及各省、自治区、直辖市人民政府在国际互联网上发布政府信息和提供在线服务的综合平台,第一时间权威发布国务院重大决策部署和重要政策文件,国务院领导同志重要会议、考察、出访活动等政务信息,面向社会提供与政府业务相关的服务,建设基于互联网的政府与公众互动交流新渠道。
The description attribute within the <meta> tag is a good way to provide a concise, human-readable summary of each page’s content. Google will sometimes use the meta description of a page in search results snippets, if we think it gives users a more accurate description than would be possible purely from the on-page content. Accurate meta descriptions can help improve your clickthrough; here are some guidelines for properly using the meta description.
  • Make sure that every page on your site has a meta description. The HTML suggestions page in Search Console lists pages where Google has detected missing or problematic meta descriptions.
  • Differentiate the descriptions for different pages. Identical or similar descriptions on every page of a site aren't helpful when individual pages appear in the web results. In these cases we're less likely to display the boilerplate text. Wherever possible, create descriptions that accurately describe the specific page. Use site-level descriptions on the main home page or other aggregation pages, and use page-level descriptions everywhere else. If you don't have time to create a description for every single page, try to prioritize your content: At the very least, create a description for the critical URLs like your home page and popular pages.
  • Include clearly tagged facts in the description. The meta description doesn't just have to be in sentence format; it's also a great place to include structured data about the page. For example, news or blog postings can list the author, date of publication, or byline information. This can give potential visitors very relevant information that might not be displayed in the snippet otherwise. Similarly, product pages might have the key bits of information—price, age, manufacturer—scattered throughout a page. A good meta description can bring all this data together.
  • Programmatically generate descriptions. For some sites, like news media sources, generating an accurate and unique description for each page is easy: since each article is hand-written, it takes minimal effort to also add a one-sentence description. For larger database-driven sites, like product aggregators, hand-written descriptions can be impossible. In the latter case, however, programmatic generation of the descriptions can be appropriate and are encouraged. Good descriptions are human-readable and diverse, as we talked about in the first point above. The page-specific data we mentioned in the second point is a good candidate for programmatic generation. Keep in mind that meta descriptions comprised of long strings of keywords don't give users a clear idea of the page's content, and are less likely to be displayed in place of a regular snippet.
  • Use quality descriptions. Finally, make sure your descriptions are truly descriptive. Because the meta descriptions aren't displayed in the pages the user sees, it's easy to let this content slide. But high-quality descriptions can be displayed in Google's search results, and can go a long way to improving the quality and quantity of your search traffic.
Description length 173 signs (Recomended: 70-320 signs)
Keywords none
Count of H1 tags Count of H1 tags: 0
H1 length signs (Recomended: 5-70 signs)
H1 equals Title H1 is not equals Title
Count all tags Heading tags
H2: 3 H3: 1 H4: 0 H5: 0 H6: 5
Content length Signs 18397 (Recomended length: more than 15000 signs)
18397 signs

Content to code ratio Content to code ratio: 21% (Recomended ratio: more than 25%)

Count all external links
External Links: 21
Count all internal links
Internal Links: 149

Relevance of meta tags

Title relevancy The title of the page seems optimized. Title relevancy to page content is excellent. 中国政府网_中央人民政府门户网站
Description relevancy The description of the page seems optimized. Description relevancy to page content is excellent. 中国政府网由国务院办公厅主办,中国政府网运行中心负责运行维护,是国务院和国务院各部门,以及各省、自治区、直辖市人民政府在国际互联网上发布政府信息和提供在线服务的综合平台,第一时间权威发布国务院重大决策部署和重要政策文件,国务院领导同志重要会议、考察、出访活动等政务信息,面向社会提供与政府业务相关的服务,建设基于互联网的政府与公众互动交流新渠道。
H1 relevancy The H1 tags of your page seems not optimized Count of H1 tags: 1
H2 relevancy The H2 tags of your page seems optimized. The H2 relevancy to page content is 100%. Count of H2 tags: 3
H3 relevancy The H3 tags of your page seems optimized. The H3 relevancy to page content is 100%. Count of H3 tags: 1
H4 relevancy The H4 tags of your page seems not optimized Count of H4 tags: 0
H5 relevancy (Use of this tag is optional) The H5 tag not found Count of H5 tags: 0
H6 relevancy (Use of this tag is optional) The H6 (Use of this tag is optional) Count of H6 tags: 5


<noindex> (Directive) Content in noindex tags not found
URL length 58 symbols. (Recomended url length limitation: 115 symbols)
Protocol redirect HTTP to HTTPS redirect not working
HTTPS (Hypertext Transfer Protocol Secure) is an internet communication protocol that protects the integrity and confidentiality of data between the user's computer and the site. Users expect a secure and private online experience when using a website. Google encourages you to adopt HTTPS in order to protect your users' connection to your website, regardless of the content on the site.

Data sent using HTTPS is secured via Transport Layer Security protocol (TLS), which provides three key layers of protection:
  • Encryption—encrypting the exchanged data to keep it secure from eavesdroppers. That means that while the user is browsing a website, nobody can "listen" to their conversations, track their activities across multiple pages, or steal their information.
  • Data integrity—data cannot be modified or corrupted during transfer, intentionally or otherwise, without being detected.
  • Authentication—proves that your users communicate with the intended website. It protects against man-in-the-middle attacks and builds user trust, which translates into other business benefits.

If you migrate your site from HTTP to HTTPS, Google treats this as a site move with a URL change. This can temporarily affect some of your traffic numbers.
Add the HTTPS property to Search Console; Search Console treats HTTP and HTTPS separately; data for these properties is not shared in Search Console. So if you have pages in both protocols, you must have a separate Search Console property for each one.
404 Page 404 - Correct response
Robots.txt ok
A robots.txt file is a file at the root of your site that indicates those parts of your site you don’t want accessed by search engine crawlers. The file uses the Robots Exclusion Standard, which is a protocol with a small set of commands that can be used to indicate access to your site by section and by specific kinds of web crawlers (such as mobile crawlers vs desktop crawlers).

The simplest robots.txt file uses two key words, User-agent and Disallow. User-agents are search engine robots (or web crawler software); most user-agents are listed in the Web Robots Database. Disallow is a command for the user-agent that tells it not to access a particular URL. On the other hand, to give Google access to a particular URL that is a child directory in a disallowed parent directory, then you can use a third key word, Allow.

Google uses several user-agents, such as Googlebot for Google Search and Googlebot-Image for Google Image Search. Most Google user-agents follow the rules you set up for Googlebot, but you can override this option and make specific rules for only certain Google user-agents as well.

The syntax for using the keywords is as follows:

User-agent: [the name of the robot the following rule applies to]

Disallow: [the URL path you want to block] Allow: [the URL path in of a subdirectory, within a blocked parent directory, that you want to unblock]

These two lines are together considered a single entry in the file, where the Disallow rule only applies to the user-agent(s) specified above it. You can include as many entries as you want, and multiple Disallow lines can apply to multiple user-agents, all in one entry. You can set the User-agent command to apply to all web crawlers by listing an asterisk (*) as in the example below:

User-agent: *

You must apply the following saving conventions so that Googlebot and other web crawlers can find and identify your robots.txt file:
  • You must save your robots.txt code as a text file,
  • You must place the file in the highest-level directory of your site (or the root of your domain), and
  • The robots.txt file must be named robots.txt

As an example, a robots.txt file saved at the root of, at the URL address http://www., can be discovered by web crawlers, but a robots.txt file at http://www. cannot be found by any web crawler.
SiteMap.xml not found
A sitemap is a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.

Also, your sitemap can provide valuable metadata associated with the pages you list in that sitemap: Metadata is information about a webpage, such as when the page was last updated, how often the page is changed, and the importance of the page relative to other URLs in the site.

You can use a sitemap to provide Google with metadata about specific types of content on your pages, including video and image content. For example, you can give Google the information about video and image content:

A sitemap video entry can specify the video running time, category, and age appropriateness rating.
A sitemap image entry can include the image subject matter, type, and license.

Build and submit a sitemap:
  • Decide which pages on your site should be crawled by Google, and determine the canonical version of each page.
  • Decide which sitemap format you want to use. You can create your sitemap manually or choose from a number of third-party tools to generate your sitemap for you.
  • Test your sitemap using the Search Console Sitemaps testing tool.
  • Make your sitemap available to Google by adding it to your robots.txt file and submitting it to Search Console.

Backlink analysis / Overview

Referring domains
Unique domains: 1121
Domain Zone
Domains .edu: 2111
Domains .gov: 21
Referring pages
Unique links: 2114913 Link quality: 21% (Recomended: more than 75%)

Follow/Nofollow links
Follow: 21211 Nofollow: 211133

Alexa rank

Alexa global rank 1644 Statistics updated daily: Analysis date: Tuesday 22nd 2019 October

Virus check

Viruses and malware none Detection ratio: 0 / 66 Analysis date: Tuesday 22nd 2019 October

Domain information

Domain register date 1998-12-04 00:00:00.000000
Registry expire date 2020-09-14 10:27:55.000000

IP information

IP 2001:438:fffd:98::5
Country United States
IP city Alameda
ISP Zayo Bandwidth
Organization Zayo Bandwidth
Blacklist none


Images without description
Title Alt URL
none none /govweb/xhtml/2016gov/images/public/logo.jpg
none none /govweb/xhtml/2016gov/images/public/logo_wz1.jpg
none none /govweb/xhtml/2016gov/images/public/icon_9.jpg
none none
none none /govweb/c1293/201910/5443147/images/16e45b64e2354f1d8b77d235fa7edc35.jpg
none none /govweb/c1293/201910/5443149/images/fb57661f1b4d4e82949f62de3aaf52b4.jpg
none none /govweb/c1293/201910/5443512/images/1b776e6635ec4d1782f9bf3200d6a299.jpg
none none /govweb/c1293/201910/5443152/images/49203624bb63495691be66cc21d429b2.jpg
none none /govweb/c1293/201910/5443162/images/e16ab7558ebd4b76b65f0d68e29eb99d.jpg
none none /govweb/c1295/201910/5441843/images/dbba4780ce334f6cb9c864bbc52fdd8b.jpg
none none /govweb/xhtml/2016gov/images/public/201712_video1.png
none none /govweb/xhtml/2016gov/images/public/201712_radio1.png
none none /govweb/xhtml/2016gov/images/public/201712_pictuer1.png
none none /govweb/c1296/201910/5442068/images/8b2cf1e04a8848f6b55984a38a438ed8.jpg
none none /govweb/c1297/201909/5433999/images/bfd22e4c751f4f50a7649c071bfadd10.jpg
none none /govweb/c1300q/201910/5442101/images/da40275772894abbb8843dca250b464e.gif
none none /govweb/c1299r/201904/5383882/images/67a550d9dfb84b65a2ef6ef674dfe322.jpg
none none /govweb/c6121/201908/5420562/images/6e05b3551d9342109f59862d0f0d5082.jpg
none none
none none
none none /govweb/c21731/201904/5384745/images/5f8d22a609634f3aadf0c29b6cd8eda4.jpg
none none /govweb/c21731/201809/5324360/images/54bf3feed26940c383dd2a45c51bdc2c.jpg
none none /govweb/c21731/201812/5350382/images/848230a541824f12accc690cc83a45fd.jpg
none none /govweb/c21731/201806/5297896/images/e696147e3b7d43e89adce47390e6e6c2.jpg
none none /govweb/c21731/201809/5320789/images/e2c1c2096760492d8e0fb5ab10b8a2f5.jpg
none none /govweb/c21731/201803/5276222/images/52fe9cbca6934ba28a2a2aae4f5aaf4e.jpg
none none /govweb/c21731/201801/5256120/images/87e68cb5c43c4d2b9d2d5052e98ae46c.jpg
none none /govweb/c21731/201805/5289163/images/0fe9fb831cf44fc8b1a87e2e83cacccf.jpg
none none /govweb/c21731/201712/5245600/images/4c7447d6dc7e4e59bef1d09066bc9fe8.jpg
none none /govweb/c21731/201801/5252300/images/b24fdfa908c947648507a896a922dabd.jpg
none none /govweb/xhtml/2016gov/20170512ceshi/images/wxzlsjhpic0512.jpg
none none /govweb/c2753/201910/5436050/images/681d51091c894682976c61bae9084d0b.jpg
none none /govweb/c2753/201809/5323868/images/52ac3bbed30b4b42b43e290c5c113b5c.jpg
none none /govweb/c27581/201906/5403547/images/5922aadfb59342e69a62c9bb808b0a58.jpg
none none /govweb/xhtml/2016gov/images/public/icon_101.jpg
none none /govweb/c1304g/201910/5437705/images/9285d30593de4cdf8b575caf1964d4e4.jpg
none none /govweb/xhtml/2016gov/fuwu/20190709govNetworkServiceChannel/images/20190830bmfw.jpg
none none /govweb/xhtml/2016gov/fuwu/20190709govNetworkServiceChannel/images/20190830dffw.jpg
none none /govweb/c9834/201910/5438876/images/a70c2f0cf57b4059887f4e83ebaf6e54.jpg
none none
The alt attribute is used to describe the contents of an image file.

It provides Google with useful information about the subject matter of the image. Google uses this information to help determine the best image to return for a user's query. Many people-for example, users with visual impairments, or people using screen readers or who have low-bandwidth connections-may not be able to see images on web pages. Descriptive alt text provides these users with important information.

Not so good:
<img src="puppy.jpg" alt=""/>

<img src="puppy.jpg" alt="puppy"/>

<img src="puppy.jpg" alt="Dalmatian puppy playing fetch">

To be avoided:
<img src="puppy.jpg" alt="puppy dog baby dog pup pups puppies doggies pups litter puppies dog retriever labrador wolfhound setter pointer puppy jack russell terrier puppies dog food cheap dogfood puppy food"/>

Filling alt attributes with keywords ("keyword stuffing") results in a negative user experience, and may cause your site to be perceived as spam. Instead, focus on creating useful, information-rich content that uses keywords appropriately and in context.


External Links

Qty Anchors URL
1 繁
1 EN
1 文件库
3 互联网+督查 国务院“互联网+督查”平台
4 政务服务投诉与建议 国办开通"国家政务服务投诉与建议"小程序 >>>
2 便民服务 便民服务
1 服务专题
1 服务搜索
2 李克强会见先进制造业国际咨询委员会成员
1 我要留言
1 法人及自然人信用信息查询
1 公共就业和人才服务机构查询
1 小微企业名录查询
1 2018年度高校本科专业备案和审批结果查询

Internal Links

Qty Anchors URL
3 我向总理说句话
6 简 个人中心 退出 注册 登录;
1 国务院
2 李克强 总理
1 常务会议
4 ( )
1 视窗
1 解读
1 韩正
1 孙春兰(女)
1 胡春华
1 刘鹤
1 全体会议
1 魏凤和
1 王勇
1 王毅
2 肖捷 肖捷(兼)
1 赵克志
1 组织机构
1 最新
1 讲话
1 文章
2 音频 听
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1 总理说
1 新闻
1 要闻
2 专题 专题
2 政务联播 政务联播
2 新闻发布 发布会
1 人事
1 图片
1 滚动
2 政策 政策
1 最新
2 政府信息公开 政府信息公开
2 公报   |  国务院公报
1 政策解读
1 政策专题
2 互动 互动
1 高端访谈
1 政策法规意见征集
3 服务 服务 全国政务服务总门户
1 部门地方大厅
2 数据 数据
1 数据查询
1 数据快递
1 数据要闻
1 商品价格
1 国情
1 国旗
1 国歌
1 国徽
1 行政区划
7 以习近平同志为核心的党中央推进全面依法治国纪实 开启法治中国新时代 将国家治理体系和治理能力现代化水平提升到新高度 让亿万百姓有更多获得感幸福感安全感 以习近平同志为核心的党中央推进全面依法治国纪实(资料图)
3 注意!国务院常务会议这项议题看点很多(资料图) 注意!国务院常务会议这项议题看点很多
3 韩正集体会见出席2019年太原能源低碳发展论坛主要外宾 韩正会见出席太原能源低碳发展论坛主要外宾
2 进博会开幕在即 场馆装饰紧锣密鼓
2 夜经济点亮乡村旅游
1 国务院
1 国务院常务会议
1 李克强会见先进制造业国际咨询委员会成员
1 李克强会见美中贸易全国委员会访华代表团
1 王勇出席第83届国际电工委员会大会开幕式
1 法国总统马克龙会见王毅
1 李克强总理在陕西省考察
1 俄罗斯之行
1 聚焦“互联网+政务服务”
1 政务公开交流
1 视
1 画
2 李克强主持召开国务院常务会议
2 前三季度经济怎么样?你关心的数据都在这里
1 【商务部】确定2019年流通行业标准计划项目
1 【多部门】加强困难退役军人帮扶援助
1 【生态环境部】通报9月环保举报办理情况
1 【重庆】“政策直通车”上线运行
1 【广西】下达首批企业研发补助资金
1 【河北】新增普惠学前教育学位15万个
1 经典瞬间
1 秒懂国务院
2 李克强为老人送“福”“寿”(2018-02-13)
2 秒懂国务院 | 咱家这些事儿,为啥“惊动”国务院
1 国务院批复同意调整适用在境外上市公司召开股东大会通知期限等事项规定
1 国务院办公厅关于同意建立促进家政服务业提质扩容部际联席会议制度的函
1 国务院印发《关于核定并公布第八批全国重点文物保护单位的通知》
1 李克强签署国务院令 公布《国务院关于修改〈中华人民共和国外资保险公司管理条例〉和〈中华人民共和国外资银行管理条例〉的决定》
1 全文
1 吹风会
1 国家应对气候变化及节能减排工作领导小组组成人员调整
1 国务院办公厅关于同意调整完善全国质量工作部际联席会议制度的函
1 国务院办公厅印发《关于进一步做好短缺药品保供稳价工作的意见》
1 全文
4   |  答题 国务院大事我知道国庆特刊 >>>
1 国务院大事我知道
1 留言选登
1 回应关切
3 一次违章竟开出两张罚单?公安部回应了! >>>
1 部长之声
2 高血压糖尿病门诊用药报销新政策更惠民
1 国务院新闻办就银行业保险业运行及服务实体经济情况举行发布会
1 国家发展改革委通报宏观经济数据等并答问
1 人力资源社会保障部介绍前三季度就业形势和社会保障工作等情况
1 国家统计局介绍2019年前三季度国民经济运行情况并答问
1 财政部举行三季度财政收支情况新闻发布会
1 督查
1 国务院大督查:让创新发展开花结果
1 多管齐下 实现更高质量就业
1 深化“放管服”改革 让群众更有获得感
1 减税降费 真招实招落实落细
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