SEO analysis of the web page


This page shows an overview of the key metrics of your website. Use the step-by-step list below to systematically improve your rankings on search engines to get more customers. Follow the advice and solutions created especially for you and bring every parameter to bring to perfection.

SEO analyzer

University of Michigan

A top-ranked public university, the University of Michigan has a tradition of excellence in research, learning and teaching, sports and the arts, and more.

The Icons

= Error

The Icons

= Good

The Icons

= Reminders

The Icons

= Read the tips

Meta tags optimization

Title University of Michigan
Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It's often the primary piece of information used to decide which result to click on, so it's important to use high-quality titles on your web pages.

Here are a few tips for managing your titles:
  • Make sure every page on your site has a title specified in the <title> tag. If you’ve got a large site and are concerned you may have forgotten a title somewhere, you may also check the HTML suggestions page in Search Console lists missing or potentially problematic <title> tags on your site.
  • Page titles should be descriptive and concise. Avoid vague descriptors like "Home" for your home page, or "Profile" for a specific person's profile. Also avoid unnecessarily long or verbose titles, which are likely to get truncated when they show up in the search results.
  • Avoid keyword stuffing. It's sometimes helpful to have a few descriptive terms in the title, but there’s no reason to have the same words or phrases appear multiple times. A title like "Foobar, foo bar, foobars, foo bars" doesn't help the user, and this kind of keyword stuffing can make your results look spammy to Google and to users.
  • Avoid repeated or boilerplate titles. It’s important to have distinct, descriptive titles for each page on your site. Titling every page on a commerce site "Cheap products for sale", for example, makes it impossible for users to distinguish one page differs another. Long titles that vary by only a single piece of information ("boilerplate" titles) are also bad; for example, a standardized title like "<band name> - See videos, lyrics, posters, albums, reviews and concerts" contains a lot of uninformative text. One solution is to dynamically update the title to better reflect the actual content of the page: for example, include the words "video", "lyrics", etc., only if that particular page contains video or lyrics. Another option is to just use " " as a concise title and use the meta description (see below) to describe your site's content.
  • Brand your titles, but concisely. The title of your site’s home page is a reasonable place to include some additional information about your site—for instance, "ExampleSocialSite, a place for people to meet and mingle." But displaying that text in the title of every single page on your site hurts readability and will look particularly repetitive if several pages from your site are returned for the same query. In this case, consider including just your site name at the beginning or end of each page title, separated from the rest of the title with a delimiter such as a hyphen, colon, or pipe, like this:

    <title>ExampleSocialSite: Sign up for a new account.</title>

  • Be careful about disallowing search engines from crawling your pages. Using the robots.txt protocol on your site can stop Google from crawling your pages, but it may not always prevent them from being indexed. For example, Google may index your page if we discover it by following a link from someone else's site. To display it in search results, Google will need to display a title of some kind and because we won't have access to any of your page content, we will rely on off-page content such as anchor text from other sites. (To truly block a URL from being indexed, you can use meta tags.)
Title length 22 signs (Recomended: 35-65 signs)
Description A top-ranked public university, the University of Michigan has a tradition of excellence in research, learning and teaching, sports and the arts, and more.
The description attribute within the <meta> tag is a good way to provide a concise, human-readable summary of each page’s content. Google will sometimes use the meta description of a page in search results snippets, if we think it gives users a more accurate description than would be possible purely from the on-page content. Accurate meta descriptions can help improve your clickthrough; here are some guidelines for properly using the meta description.
  • Make sure that every page on your site has a meta description. The HTML suggestions page in Search Console lists pages where Google has detected missing or problematic meta descriptions.
  • Differentiate the descriptions for different pages. Identical or similar descriptions on every page of a site aren't helpful when individual pages appear in the web results. In these cases we're less likely to display the boilerplate text. Wherever possible, create descriptions that accurately describe the specific page. Use site-level descriptions on the main home page or other aggregation pages, and use page-level descriptions everywhere else. If you don't have time to create a description for every single page, try to prioritize your content: At the very least, create a description for the critical URLs like your home page and popular pages.
  • Include clearly tagged facts in the description. The meta description doesn't just have to be in sentence format; it's also a great place to include structured data about the page. For example, news or blog postings can list the author, date of publication, or byline information. This can give potential visitors very relevant information that might not be displayed in the snippet otherwise. Similarly, product pages might have the key bits of information—price, age, manufacturer—scattered throughout a page. A good meta description can bring all this data together.
  • Programmatically generate descriptions. For some sites, like news media sources, generating an accurate and unique description for each page is easy: since each article is hand-written, it takes minimal effort to also add a one-sentence description. For larger database-driven sites, like product aggregators, hand-written descriptions can be impossible. In the latter case, however, programmatic generation of the descriptions can be appropriate and are encouraged. Good descriptions are human-readable and diverse, as we talked about in the first point above. The page-specific data we mentioned in the second point is a good candidate for programmatic generation. Keep in mind that meta descriptions comprised of long strings of keywords don't give users a clear idea of the page's content, and are less likely to be displayed in place of a regular snippet.
  • Use quality descriptions. Finally, make sure your descriptions are truly descriptive. Because the meta descriptions aren't displayed in the pages the user sees, it's easy to let this content slide. But high-quality descriptions can be displayed in Google's search results, and can go a long way to improving the quality and quantity of your search traffic.
Description length 155 signs (Recomended: 70-320 signs)
Keywords none
H1 University of Michigan
Count of H1 tags Count of H1 tags: 2
H1 length 22 signs (Recomended: 5-70 signs)
H1 equals Title H1 is equals Title
Count all tags Heading tags
H2: 8 H3: 8 H4: 6 H5: 0 H6: 0
Content length Signs 5442 (Recomended length: more than 15000 signs)
5442 signs

Content to code ratio Content to code ratio: 11% (Recomended ratio: more than 25%)

Count all external links
External Links: 70
Count all internal links
Internal Links: 19

Relevance of meta tags

Title relevancy There is still much to be done to optimize the title of your page University of Michigan
Description relevancy The description of the page seems optimized. Description relevancy to page content is excellent. A top-ranked public university, the University of Michigan has a tradition of excellence in research, learning and teaching, sports and the arts, and more.
H1 relevancy The H1 tags of your page seems optimized. The H1 relevancy to page content is 100%. Count of H1 tags: 1
H2 relevancy The H2 tags of your page seems optimized. The H2 relevancy to page content is 100%. Count of H2 tags: 8
H3 relevancy The H3 tags of your page seems optimized. The H3 relevancy to page content is 100%. Count of H3 tags: 8
H4 relevancy The H4 tags of your page seems optimized. The H4 relevancy to page content is 100%. Count of H4 tags: 6
H5 relevancy (Use of this tag is optional) The H5 tag not found Count of H5 tags: 0
H6 relevancy (Use of this tag is optional) The H6 tag not found Count of H6 tags: 0


<noindex> (Directive) Content in noindex tags not found
URL length 22 symbols. (Recomended url length limitation: 115 symbols)
Protocol redirect HTTP to HTTPS redirect not working
HTTPS (Hypertext Transfer Protocol Secure) is an internet communication protocol that protects the integrity and confidentiality of data between the user's computer and the site. Users expect a secure and private online experience when using a website. Google encourages you to adopt HTTPS in order to protect your users' connection to your website, regardless of the content on the site.

Data sent using HTTPS is secured via Transport Layer Security protocol (TLS), which provides three key layers of protection:
  • Encryption—encrypting the exchanged data to keep it secure from eavesdroppers. That means that while the user is browsing a website, nobody can "listen" to their conversations, track their activities across multiple pages, or steal their information.
  • Data integrity—data cannot be modified or corrupted during transfer, intentionally or otherwise, without being detected.
  • Authentication—proves that your users communicate with the intended website. It protects against man-in-the-middle attacks and builds user trust, which translates into other business benefits.

If you migrate your site from HTTP to HTTPS, Google treats this as a site move with a URL change. This can temporarily affect some of your traffic numbers.
Add the HTTPS property to Search Console; Search Console treats HTTP and HTTPS separately; data for these properties is not shared in Search Console. So if you have pages in both protocols, you must have a separate Search Console property for each one.
404 Page 404 - Correct response
Robots.txt ok
A robots.txt file is a file at the root of your site that indicates those parts of your site you don’t want accessed by search engine crawlers. The file uses the Robots Exclusion Standard, which is a protocol with a small set of commands that can be used to indicate access to your site by section and by specific kinds of web crawlers (such as mobile crawlers vs desktop crawlers).

The simplest robots.txt file uses two key words, User-agent and Disallow. User-agents are search engine robots (or web crawler software); most user-agents are listed in the Web Robots Database. Disallow is a command for the user-agent that tells it not to access a particular URL. On the other hand, to give Google access to a particular URL that is a child directory in a disallowed parent directory, then you can use a third key word, Allow.

Google uses several user-agents, such as Googlebot for Google Search and Googlebot-Image for Google Image Search. Most Google user-agents follow the rules you set up for Googlebot, but you can override this option and make specific rules for only certain Google user-agents as well.

The syntax for using the keywords is as follows:

User-agent: [the name of the robot the following rule applies to]

Disallow: [the URL path you want to block] Allow: [the URL path in of a subdirectory, within a blocked parent directory, that you want to unblock]

These two lines are together considered a single entry in the file, where the Disallow rule only applies to the user-agent(s) specified above it. You can include as many entries as you want, and multiple Disallow lines can apply to multiple user-agents, all in one entry. You can set the User-agent command to apply to all web crawlers by listing an asterisk (*) as in the example below:

User-agent: *

You must apply the following saving conventions so that Googlebot and other web crawlers can find and identify your robots.txt file:
  • You must save your robots.txt code as a text file,
  • You must place the file in the highest-level directory of your site (or the root of your domain), and
  • The robots.txt file must be named robots.txt

As an example, a robots.txt file saved at the root of, at the URL address http://www., can be discovered by web crawlers, but a robots.txt file at http://www. cannot be found by any web crawler.
SiteMap.xml not found
A sitemap is a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.

Also, your sitemap can provide valuable metadata associated with the pages you list in that sitemap: Metadata is information about a webpage, such as when the page was last updated, how often the page is changed, and the importance of the page relative to other URLs in the site.

You can use a sitemap to provide Google with metadata about specific types of content on your pages, including video and image content. For example, you can give Google the information about video and image content:

A sitemap video entry can specify the video running time, category, and age appropriateness rating.
A sitemap image entry can include the image subject matter, type, and license.

Build and submit a sitemap:
  • Decide which pages on your site should be crawled by Google, and determine the canonical version of each page.
  • Decide which sitemap format you want to use. You can create your sitemap manually or choose from a number of third-party tools to generate your sitemap for you.
  • Test your sitemap using the Search Console Sitemaps testing tool.
  • Make your sitemap available to Google by adding it to your robots.txt file and submitting it to Search Console.

Backlink analysis / Overview

Referring domains
Unique domains: 122870
Referring pages
Unique links: 111988

Alexa rank

Alexa global rank 1695 Statistics updated daily: Analysis date: Wednesday 19th 2019 June

Virus check

Viruses and malware none Detection ratio: 0 / 66 Analysis date: Wednesday 19th 2019 June

Domain information

Domain register date 1985-10-07 04:00:00.000000
Registry expire date 2021-07-31 11:59:59.000000

IP information

Country United States
IP city Ann Arbor
ISP University of Michigan
Organization University of Michigan
Blacklist none


Images without description
Title Alt URL
none none /includes/image/type/events-remote/id/63942-16011584/name/event_63942_original.jpeg/width/340/
none none
none Block M /includes/panels/gallery/images/block-m-maize.png
none 24 Hours /includes/panels/gallery/images/24-hours.png
none A machinist working in the LSA Scientific Instrument Shop. /includes/image/type/gallery/id/97/name/DIL-Research14%2820%29.jpg/width/152/height/152/mode/minfit/
none U-M medical students and residents talk to a patient and her mother during morning rounds at C.S. Mott Children's Hospital. /includes/image/type/gallery/id/23/name/DIL24Oct11-Slideshow_PS%28015%29.jpg/width/152/height/152/mode/minfit/
none The DNA Sequencing Core provides DNA analysis to U-M researchers. /includes/image/type/gallery/id/110/name/ResearchDIL-19Aug14_DM%28074%29.jpg/width/152/height/152/mode/minfit/
none A worker enters the Lurie Nanofabrication Facility on North Campus. /includes/image/type/gallery/id/24/name/DIL24Oct11-Slideshow_PS%28017%29.jpg/width/152/height/152/mode/minfit/
none Stamps School of Art & Design students work on hems for a costume project. /includes/image/type/gallery/id/26/name/DIL24Oct11-Slideshow_PS%28019%29.jpg/width/152/height/152/mode/minfit/
none U-M researchers have received a $2 million federal grant to identify and test green algae that can create a high-yield, environmentally sustainable and cost-effective system to produce biofuels. /includes/image/type/gallery/id/65/name/AlgaeLab2-13%2827%29.jpg/width/152/height/152/mode/minfit/
none Student tests a prosthetic foot in the Human Biomechanics and Control Lab /includes/image/type/gallery/id/104/name/ResearchDIL-19Aug14_AT%28129%29.jpg/width/152/height/152/mode/minfit/
none Organic opto-electronics research in the Stephen Forrest Lab. /includes/image/type/gallery/id/114/name/ResearchDIL-19Aug14_DM%28184%29.jpg/width/152/height/152/mode/minfit/
none A researcher browses letters and photographs at the Bentley Historical Library. /includes/image/type/gallery/id/105/name/ResearchDIL-19Aug14_AT%28158%29.jpg/width/152/height/152/mode/minfit/
none Detroit Emergency Manager Kevyn Orr speaks with U-M faculty and students during a Policy Talks @ the Ford School event at the Michigan Union. /includes/image/type/gallery/id/94/name/AGT_8901.jpg/width/152/height/152/mode/minfit/
none Landscape architecture students in the School of Natural Resources and Environment move concrete as they work on a class project to design and build a landscaping feature on the east side of Dana Hall. /includes/image/type/gallery/id/47/name/DIL24Oct11-Slideshow_PS%28051%29.jpg/width/152/height/152/mode/minfit/
none A theatre arts major paints a wall to be used in the production of "Hamlet" in the Student Theater Arts Complex. /includes/image/type/gallery/id/55/name/DIL24Oct11-Slideshow_PS%28061%29.jpg/width/152/height/152/mode/minfit/
none A moment of laughter erupts during the rehearsal of "Trumpets and Raspberries" at the Walgreen Drama Center. /includes/image/type/gallery/id/56/name/DIL24Oct11-Slideshow_PS%28064%29.jpg/width/152/height/152/mode/minfit/
none A Michigan football banner is illuminated by street lights with the stadium's giant scoreboard in the background. /includes/image/type/gallery/id/57/name/DIL24Oct11-Slideshow_PS%28065%29.jpg/width/152/height/152/mode/minfit/
none A member of the men's intramural softball team, "The Bambinos," dives at a line drive hit during a game at Elbel Field. /includes/image/type/gallery/id/86/name/DIL-6Aug13-Slideshow%28066%29.jpg/width/152/height/152/mode/minfit/
none Students walk through the arch leading from South University Avenue to the Diag. /includes/image/type/gallery/id/87/name/DIL-6Aug13-Slideshow%28067%29.jpg/width/152/height/152/mode/minfit/
none A U-M police officer and his K-9 dog out on campus patrol. /includes/image/type/gallery/id/88/name/DIL-6Aug13-Slideshow%28069%29.jpg/width/152/height/152/mode/minfit/
none A marching band saxophonist works on precision marching with the help of a fellow bandmate at Elbel Field. /includes/image/type/gallery/id/89/name/DIL-6Aug13-Slideshow%28070%29.jpg/width/152/height/152/mode/minfit/
none A graduate student directs the orchestra for a Composers Forum in Britton Recital Hall. /includes/image/type/gallery/id/58/name/DIL24Oct11-Slideshow_PS%28066%29.jpg/width/152/height/152/mode/minfit/
none Students take a break from studying to dance in the halls of the E.V. Moore Building. /includes/image/type/gallery/id/17/name/DIL-17Apr12-Slideshow%28068%29.jpg/width/152/height/152/mode/minfit/
none Students prep the next day's issue of the Michigan Daily newspaper at the Student Publications Building. /includes/image/type/gallery/id/59/name/DIL24Oct11-Slideshow_PS%28069%29.jpg/width/152/height/152/mode/minfit/
none A student works on an article about the Ann Arbor City Council for the next day's issue of the Michigan Daily newspaper. /includes/image/type/gallery/id/60/name/DIL24Oct11-Slideshow_PS%28070%29.jpg/width/152/height/152/mode/minfit/
none A small group of students studies late into the night in one of the School od Art & Design studios. /includes/image/type/gallery/id/90/name/DIL-6Aug13-Slideshow%28076%29.jpg/width/152/height/152/mode/minfit/
none Students eat, study and hang out in the dinning room of Michigan Union. /includes/image/type/gallery/id/61/name/DIL24Oct11-Slideshow_PS%28071%29.jpg/width/152/height/152/mode/minfit/
none A student studies neurobiology at the Michigan Union. /includes/image/type/gallery/id/62/name/DIL24Oct11-Slideshow_PS%28072%29.jpg/width/152/height/152/mode/minfit/
none A graduate student studies in the busy lounge at the Michigan Union. /includes/image/type/gallery/id/63/name/DIL24Oct11-Slideshow_PS%28073%29.jpg/width/152/height/152/mode/minfit/
none A student studies into the next day in the Law School Reading Room. /includes/image/type/gallery/id/18/name/DIL-17Apr12-Slideshow%28074%29.jpg/width/152/height/152/mode/minfit/
none A student checks the time while doing her homework at Bert's Cafe in the Shapiro Undergraduate Library. /includes/image/type/gallery/id/19/name/DIL24Oct11-Slideshow_PS%28001%29.jpg/width/152/height/152/mode/minfit/
none Students play a late night game of tennis at Palmer Field courts outside of the Mosher-Jordan Residence Hall. /includes/image/type/gallery/id/64/name/DIL24Oct11-Slideshow_PS%28075%29.jpg/width/152/height/152/mode/minfit/
none A group of students film a movie in a basement bathroom at Michigan Union. /includes/image/type/gallery/id/91/name/DIL-6Aug13-Slideshow%28078%29.jpg/width/152/height/152/mode/minfit/
The alt attribute is used to describe the contents of an image file.

It provides Google with useful information about the subject matter of the image. Google uses this information to help determine the best image to return for a user's query. Many people-for example, users with visual impairments, or people using screen readers or who have low-bandwidth connections-may not be able to see images on web pages. Descriptive alt text provides these users with important information.

Not so good:
<img src="puppy.jpg" alt=""/>

<img src="puppy.jpg" alt="puppy"/>

<img src="puppy.jpg" alt="Dalmatian puppy playing fetch">

To be avoided:
<img src="puppy.jpg" alt="puppy dog baby dog pup pups puppies doggies pups litter puppies dog retriever labrador wolfhound setter pointer puppy jack russell terrier puppies dog food cheap dogfood puppy food"/>

Filling alt attributes with keywords ("keyword stuffing") results in a negative user experience, and may cause your site to be perceived as spam. Instead, focus on creating useful, information-rich content that uses keywords appropriately and in context.


External Links

Qty Anchors URL
1 Report Sexual Misconduct
2 Academic Calendar View Complete Calendar
1 CTools & Canvas
1 Directory
1 Email
1 Email — UMHS
1 Library Catalog
1 MaizeLink
1 Maps & Directions
1 Wolverine Access
1 Learn more about the UMBS Adaptive Aspen Management Experiment
1 Learn more about the design
1 Learn more about robot perception
1 Learn more about Made at Michigan
1 Read The Story
1 This is Michigan — Stories of our state
1 Earned Income Tax Credit helps low-income moms live on their own
1 Rushing the desert, storming a mountain: Women in US, Europe fought for their place in soccer
1 Medicare program aimed at lowering costs, improving care may not be working as well as thought
1 Michigan Today: Junk food junkies
1 Outreach efforts offer access to underrepresented students
1 Visit Michigan News
1 Visit Key Issues
1 Neurologist Wade Cooper explains difference between migraines and headaches
1 Carbon in the Arctic: U-M faculty, Texas teacher sharing Alaskan research with public
1 U-M researchers monitoring stormwater systems wirelessly
1 Living in the moment: U-M art professor works to shatter the stigma that comes with memory loss
1 Visit Public Engagement
1 BuzzFeed News Some of the world's top anti-vaccine countries are in Europe
1 WDIV/Detroit Tips for managing family's summer screen time
1 Inside Higher Ed The impact of state cuts
1 The Hill Drugmakers' lawsuit ramps up fight with Trump
1 See more In The News
1 July 14 UMMA Pop Up: Fiddle and Banjo music with Aaron Jonah Lewis Museum of Art
1 Jul 14 IC/MLC Summer BBQ
1 Jul 22 Brown Bag: "Cinema of Social Dreamers: Artists and Their Imaginations Return to the Caribbean"
1 Aug 1 Detroit Community Based Research Program Student Showcase
1 Visit Happening @ Michigan
1 facebook
4 twitter twitter twitter twitter
1 youtube
2 instagram instagram
2 linkedin linkedin
1 reply
1 retweet
1 favorite
1 reply
1 retweet
1 favorite
1 reply
1 retweet
1 favorite
1 Dearborn
1 Flint
1 The Regents of the University of Michigan
1 Careers
1 Portal en Español
1 密西根大学
1 Português
1 खबरें हिंदी में
1 facebook
1 twitter
1 youtube

Internal Links

Qty Anchors URL
1 Skip global navigation
4 University of Michigan Home University of Michigan Ann Arbor
2 Schools & Colleges 19 schools and colleges — see complete listsee complete list
1 Prospective Students
1 Current Students
1 Faculty & Staff
1 Parents
1 Alumni
1 About
1 Academics
1 Life at Michigan
1 Athletics
1 Research
1 Health & Medicine
1 Initiatives
1 Giving
1 Privacy Notice
1 +1 (734) 764-1817
1 Contact us