SEO analyzer

SEO analysis of the web page


This page shows an overview of the key metrics of your website.

Use the step-by-step list below to systematically improve your rankings on search engines to get more customers.

Follow the advice and solutions created especially for you and bring every parameter to bring to perfection. | The Star | Canada's largest daily

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Title | The Star | Canada's largest daily
Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It's often the primary piece of information used to decide which result to click on, so it's important to use high-quality titles on your web pages.

Here are a few tips for managing your titles:
  • Make sure every page on your site has a title specified in the <title> tag. If you’ve got a large site and are concerned you may have forgotten a title somewhere, you may also check the HTML suggestions page in Search Console lists missing or potentially problematic <title> tags on your site.
  • Page titles should be descriptive and concise. Avoid vague descriptors like "Home" for your home page, or "Profile" for a specific person's profile. Also avoid unnecessarily long or verbose titles, which are likely to get truncated when they show up in the search results.
  • Avoid keyword stuffing. It's sometimes helpful to have a few descriptive terms in the title, but there’s no reason to have the same words or phrases appear multiple times. A title like "Foobar, foo bar, foobars, foo bars" doesn't help the user, and this kind of keyword stuffing can make your results look spammy to Google and to users.
  • Avoid repeated or boilerplate titles. It’s important to have distinct, descriptive titles for each page on your site. Titling every page on a commerce site "Cheap products for sale", for example, makes it impossible for users to distinguish one page differs another. Long titles that vary by only a single piece of information ("boilerplate" titles) are also bad; for example, a standardized title like "<band name> - See videos, lyrics, posters, albums, reviews and concerts" contains a lot of uninformative text. One solution is to dynamically update the title to better reflect the actual content of the page: for example, include the words "video", "lyrics", etc., only if that particular page contains video or lyrics. Another option is to just use " " as a concise title and use the meta description (see below) to describe your site's content.
  • Brand your titles, but concisely. The title of your site’s home page is a reasonable place to include some additional information about your site—for instance, "ExampleSocialSite, a place for people to meet and mingle." But displaying that text in the title of every single page on your site hurts readability and will look particularly repetitive if several pages from your site are returned for the same query. In this case, consider including just your site name at the beginning or end of each page title, separated from the rest of the title with a delimiter such as a hyphen, colon, or pipe, like this:

    <title>ExampleSocialSite: Sign up for a new account.</title>

  • Be careful about disallowing search engines from crawling your pages. Using the robots.txt protocol on your site can stop Google from crawling your pages, but it may not always prevent them from being indexed. For example, Google may index your page if we discover it by following a link from someone else's site. To display it in search results, Google will need to display a title of some kind and because we won't have access to any of your page content, we will rely on off-page content such as anchor text from other sites. (To truly block a URL from being indexed, you can use meta tags.)
Title length 47 signs (Recomended: 35-65 signs)
Description none
The description attribute within the <meta> tag is a good way to provide a concise, human-readable summary of each page’s content. Google will sometimes use the meta description of a page in search results snippets, if we think it gives users a more accurate description than would be possible purely from the on-page content. Accurate meta descriptions can help improve your clickthrough; here are some guidelines for properly using the meta description.
  • Make sure that every page on your site has a meta description. The HTML suggestions page in Search Console lists pages where Google has detected missing or problematic meta descriptions.
  • Differentiate the descriptions for different pages. Identical or similar descriptions on every page of a site aren't helpful when individual pages appear in the web results. In these cases we're less likely to display the boilerplate text. Wherever possible, create descriptions that accurately describe the specific page. Use site-level descriptions on the main home page or other aggregation pages, and use page-level descriptions everywhere else. If you don't have time to create a description for every single page, try to prioritize your content: At the very least, create a description for the critical URLs like your home page and popular pages.
  • Include clearly tagged facts in the description. The meta description doesn't just have to be in sentence format; it's also a great place to include structured data about the page. For example, news or blog postings can list the author, date of publication, or byline information. This can give potential visitors very relevant information that might not be displayed in the snippet otherwise. Similarly, product pages might have the key bits of information—price, age, manufacturer—scattered throughout a page. A good meta description can bring all this data together.
  • Programmatically generate descriptions. For some sites, like news media sources, generating an accurate and unique description for each page is easy: since each article is hand-written, it takes minimal effort to also add a one-sentence description. For larger database-driven sites, like product aggregators, hand-written descriptions can be impossible. In the latter case, however, programmatic generation of the descriptions can be appropriate and are encouraged. Good descriptions are human-readable and diverse, as we talked about in the first point above. The page-specific data we mentioned in the second point is a good candidate for programmatic generation. Keep in mind that meta descriptions comprised of long strings of keywords don't give users a clear idea of the page's content, and are less likely to be displayed in place of a regular snippet.
  • Use quality descriptions. Finally, make sure your descriptions are truly descriptive. Because the meta descriptions aren't displayed in the pages the user sees, it's easy to let this content slide. But high-quality descriptions can be displayed in Google's search results, and can go a long way to improving the quality and quantity of your search traffic.
Description length 0 signs (Recomended: 70-320 signs)
Keywords none
H1 Top Stories
Count of H1 tags Count of H1 tags: 1
H1 length 11 signs (Recomended: 5-70 signs)
H1 equals Title H1 is not equals Title
Count all tags
H2: 12 H3: 0 H4: 0 H5: 0 H6: 0
Content length signs 692939 (Recomended length: more than 500 signs)
Content to code ratio Content to code ratio: 90% (Recomended ratio: more than 10%)

Domain information

Alexa rank 4260
Domain register date 1995-11-07 05:00:00.000000
Registry expire date 2021-11-06 04:00:00.000000

IP information

Country Canada
IP city Toronto
ISP Toronto Star
Organization Toronto Star
Blacklist none


<noindex> (Yandex directive) Content in noindex tags not found
URL length 167 symbols.(Recomended url length limitation: 115 symbols)
Protocol redirect HTTP to HTTPS redirect not working
HTTPS (Hypertext Transfer Protocol Secure) is an internet communication protocol that protects the integrity and confidentiality of data between the user's computer and the site. Users expect a secure and private online experience when using a website. Google encourages you to adopt HTTPS in order to protect your users' connection to your website, regardless of the content on the site.

Data sent using HTTPS is secured via Transport Layer Security protocol (TLS), which provides three key layers of protection:
  • Encryption—encrypting the exchanged data to keep it secure from eavesdroppers. That means that while the user is browsing a website, nobody can "listen" to their conversations, track their activities across multiple pages, or steal their information.
  • Data integrity—data cannot be modified or corrupted during transfer, intentionally or otherwise, without being detected.
  • Authentication—proves that your users communicate with the intended website. It protects against man-in-the-middle attacks and builds user trust, which translates into other business benefits.

If you migrate your site from HTTP to HTTPS, Google treats this as a site move with a URL change. This can temporarily affect some of your traffic numbers.
Add the HTTPS property to Search Console; Search Console treats HTTP and HTTPS separately; data for these properties is not shared in Search Console. So if you have pages in both protocols, you must have a separate Search Console property for each one.
404 Page 404 - Correct response
Robots.txt ok
A robots.txt file is a file at the root of your site that indicates those parts of your site you don’t want accessed by search engine crawlers. The file uses the Robots Exclusion Standard, which is a protocol with a small set of commands that can be used to indicate access to your site by section and by specific kinds of web crawlers (such as mobile crawlers vs desktop crawlers).

The simplest robots.txt file uses two key words, User-agent and Disallow. User-agents are search engine robots (or web crawler software); most user-agents are listed in the Web Robots Database. Disallow is a command for the user-agent that tells it not to access a particular URL. On the other hand, to give Google access to a particular URL that is a child directory in a disallowed parent directory, then you can use a third key word, Allow.

Google uses several user-agents, such as Googlebot for Google Search and Googlebot-Image for Google Image Search. Most Google user-agents follow the rules you set up for Googlebot, but you can override this option and make specific rules for only certain Google user-agents as well.

The syntax for using the keywords is as follows:

User-agent: [the name of the robot the following rule applies to]

Disallow: [the URL path you want to block] Allow: [the URL path in of a subdirectory, within a blocked parent directory, that you want to unblock]

These two lines are together considered a single entry in the file, where the Disallow rule only applies to the user-agent(s) specified above it. You can include as many entries as you want, and multiple Disallow lines can apply to multiple user-agents, all in one entry. You can set the User-agent command to apply to all web crawlers by listing an asterisk (*) as in the example below:

User-agent: *

You must apply the following saving conventions so that Googlebot and other web crawlers can find and identify your robots.txt file:
  • You must save your robots.txt code as a text file,
  • You must place the file in the highest-level directory of your site (or the root of your domain), and
  • The robots.txt file must be named robots.txt

As an example, a robots.txt file saved at the root of, at the URL address, can be discovered by web crawlers, but a robots.txt file at cannot be found by any web crawler.
SiteMap.xml ok
A sitemap is a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.

Also, your sitemap can provide valuable metadata associated with the pages you list in that sitemap: Metadata is information about a webpage, such as when the page was last updated, how often the page is changed, and the importance of the page relative to other URLs in the site.

You can use a sitemap to provide Google with metadata about specific types of content on your pages, including video and image content. For example, you can give Google the information about video and image content:

A sitemap video entry can specify the video running time, category, and age appropriateness rating.
A sitemap image entry can include the image subject matter, type, and license.

Build and submit a sitemap:
  • Decide which pages on your site should be crawled by Google, and determine the canonical version of each page.
  • Decide which sitemap format you want to use. You can create your sitemap manually or choose from a number of third-party tools to generate your sitemap for you.
  • Test your sitemap using the Search Console Sitemaps testing tool.
  • Make your sitemap available to Google by adding it to your robots.txt file and submitting it to Search Console.


Images without description
title alt url
none none
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none none //
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none Former Soulpepper director Albert Schultz, Leslie Lester re-emerge behind the scenes of Port Hope theatre /assets/img/star-chevron-4x3.png
none Winners and losers from last night's Toronto election /assets/img/star-chevron-4x3.png
none ‘Ridiculously drunk’ Alberta woman sorry for spraying paint on ancient Thai wall /assets/img/star-chevron-4x3.png
none Man behind straight-pride flag in New Brunswick says removal is discrimination /assets/img/star-chevron-4x3.png
none Nintendo gets educational by partnering with Actua /assets/img/star-chevron-4x3.png
none Neo-Nazis chatted about joining Canadian military reserves, report says /assets/img/star-chevron-4x3.png
none Sandra Day O’Connor announces likely Alzheimer’s diagnosis /assets/img/star-chevron-4x3.png
none My parents don’t believe I was sexually abused: Ask Ellie /assets/img/star-chevron-4x3.png
none What you need to know about paid subscriptions for /assets/img/star-chevron-4x3.png
none none
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none credit logo
none credit logo
The alt attribute is used to describe the contents of an image file.

It provides Google with useful information about the subject matter of the image. Google uses this information to help determine the best image to return for a user's query. Many people-for example, users with visual impairments, or people using screen readers or who have low-bandwidth connections-may not be able to see images on web pages. Descriptive alt text provides these users with important information.

Not so good:
<img src="puppy.jpg" alt=""/>

<img src="puppy.jpg" alt="puppy"/>

<img src="puppy.jpg" alt="Dalmatian puppy playing fetch">

To be avoided:
<img src="puppy.jpg" alt="puppy dog baby dog pup pups puppies doggies pups litter puppies dog retriever labrador wolfhound setter pointer puppy jack russell terrier puppies dog food cheap dogfood puppy food"/>

Filling alt attributes with keywords ("keyword stuffing") results in a negative user experience, and may cause your site to be perceived as spam. Instead, focus on creating useful, information-rich content that uses keywords appropriately and in context.


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2 A coast-to-coast guide to Canada’s cannabis laws The federal government is making cannabis legal as of Oct. 17. And though you can fly with it, different provinces, territories and many municipalities have their own rules for when you land. Here’s a handy guide to what’s legal in Canada — with updates to come as rules change.
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2 Ontario moves to hold minimum wage at $14 and end paid sick daysMinister Jim Wilson said the government is set to introduce the Making Ontario Open for Business Act, to be followed by a series of bills to “lower business costs and boost competition.”
1 Protesters urge Ford to keep worker protections, minimum wage bump in place
1 Editorial | Ford’s move to flatline minimum wage is bad for workers, and Ontario
1 Ontarians rally in support of $15 minimum wage: ‘We cannot survive’
2 John Tory re-elected as Toronto mayor with ‘historic mandate’Tory faces a test in his second term in leading a shrunken city council.
2 New Toronto city council must deal with 25-ward realityAmalgamated Toronto’s smallest-ever council is expected to make decisions on organization and oversight at a meeting in December.
2 Martin Regg Cohn: John Tory’s real opponent was never Jennifer Keesmaat, it was and always will be Doug FordToronto’s mayor knows he’s in the political fight of his life to protect Toronto’s interests, because he knows better than most who he’s dealing with, Martin Regg Cohn writes.
2 Federal government rebates to Ontarians will outweigh costs from carbon tax, official saysPrime Minister Justin Trudeau will announce Tuesday that an average family of four in Ontario will get about $300 next year, when the cost associated with the federal carbon tax is expected to be around $240 for that family, official says.
1 Canna-diss: South Korea to punish those who use cannabis in CanadaRecreational cannabis use may now be legal in Canada, but South Koreans visiting the country who are tempted to smoke up risk facing punishment back home, their government warned on Tuesday.
1 Toronto District School Board poised for major turnoverThe Toronto District School Board is poised for a major turnover following Monday’s elections because half of its trustees are newly-elected.
1 Edward Keenan: Toronto voters give John Tory second chance to build a legacyTory’s flavour of bland appealed to Toronto voters, even as they indicated they’re ready for bold action on key issues. After a convincing win over Jennifer Keesmaat, Tory’s mission is now clear, Edward Keenan writes.
1 Toronto police investigating after man finds razor blade in candy bar bought at DollaramaPolice say the box of chocolate bars was purchased at the Dollarama at 30 Weston Rd.
1 Patrick Brown completes stunning political comeback in Brampton mayor’s raceStepped down as PC leader in middle of provincial election campaign amid accusations of inappropriate behaviour.
1 Saudi investment forum opens, clouded by writer’s deathSaudi Crown Prince Mohammed bin Salman has come under mounting pressure, with critics suspecting he ordered the high-profile operation or at least knew about it. Saudi authorities say they have arrested suspects and dismissed senior officials, but the crown prince has thus far escaped blame.
1 Trudeau says cancelling Saudi Arabia arms deal would cost $1 billionPrime Minister Justin Trudeau says cancelling the controversial contract to sell armoured vehicles to Saudi Arabia would leave taxpayers on the hook for $1 billion.
1 Ontario woman testifies ex-gymnastics coach kissed her on the lips when she was 12Dave Brubaker was initially charged with 10 sexual offences last December and was placed on administrative leave by Gymnastics Canada, where he had served as director of the women’s national team, but the number of charges were reduced today.
2 Canada Post hit by rotating strike in GTA as businesses call for quick end to walkouts
2 Loss ends controversial council career for Giorgio Mammoliti
2 Former Soulpepper director Albert Schultz, Leslie Lester re-emerge behind the scenes of Port Hope theatre
2 Winners and losers from last night's Toronto election
2 ‘Ridiculously drunk’ Alberta woman sorry for spraying paint on ancient Thai wall
2 Man behind straight-pride flag in New Brunswick says removal is discrimination
2 Nintendo gets educational by partnering with Actua
2 Neo-Nazis chatted about joining Canadian military reserves, report says
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2 OMA leaders back plan to narrow pay gaps between medical specialtiesRecommendation will now be presented to an arbitration board charged with resolving a four-year-old contract dispute between the province and Ontario Medical Association.
2 Toronto police make arrest in 25-year-old stabbing death of Barbara BrodkinCharles Mustard, 63, has been charged with first-degree murder in the death.
1 Alleged serial killer Bruce McArthur waives right to preliminary hearingToronto police investigator is pleased that the process will be sped up in the case of McArthur, accused of first-degree murder in the deaths of eight men with ties to the Gay Village.
1 Man charged in death of 3-week-old girl is child’s father, police sayMatthew Bouffard, 29, was initially charged with aggravated assault, but detectives expect it will be upgraded to second-degree murder, Toronto police Const. David Hopkinson told the Star.
1 Digging deep: a look at the Well and the massive hole at Spadina and FrontHundreds of workers 20 metres down The Well, site of an ambitious retail/residential project which is nearing the end of its excavation phase.
1 When cannabis smoke’s coming from your engine, there may be a problemYork police say they found more than a kilo of cannabis in a vehicle’s hood, and laid charges under the new federal act.
2 Freeland denies concerns trade agreement gives Washington more freedom to impose tariffsCanada’s and Mexico’s foreign ministers could not say when existing U.S. tariffs will be lifted.
2 Canadians not sold on merits of new trade deal with the U.S. and Mexico, poll revealsCanadians aren’t happy about the revised trade deal with the United States and Mexico with many disappointed about the outcome and thinking that Washington got the upper hand, a new poll reveals.
2 Hamilton mayor wins another term in battle of the LRTFred Eisenberger got an endorsement from New Democrat Leader and Hamilton Centre MPP Andrea Horwath.
2 Nova Cannabis makes $1.3 million from Alberta stores in first five days of legalizationThe average customer spent two to three times more than the average Liquor Depot customer.
2 Cannabis demand high, prices surprisingly low on Oct. 17, industry survey findsThe Ontario Cannabis Store saw about 100,000 orders on the first day of legalization.
1 Nova Scotia customers raise concerns over Health Canada’s ‘excessive’ legal cannabis packagingLegal cannabis users complain about the amount of packaging, but Health Canada says that packaging must prevent contamination, be tamper-proof and be child-resistant.
1 Will retail access to cannabis kill the demand for medical pot prescriptions?For the time being, Health Canada says it intends to keep the medical route open. And that makes medicinal user Joi Dunn happy: “Of course I’m going to pop in a store and see what’s up, (but) I’m still going to have my prescription and I’m gonna do what I’m doing.”
1 What it’s like going behind the scenes at a cannabis production facilitySundial Growers offered a behind-the-scenes look at some of its operations, a week before cannabis was legalized across the country.
2 Thomas Walkom: Bestiality law a no-brainer that needs passingTabled on Thursday, the bill defines bestiality as “any contact, for a sexual purpose, with an animal.” It also broadens the existing ban against cock-fighting to include all animals. Both of these measures are long overdue. But the fact that it has taken so long to do something so obvious says much about the fraught politics of animal welfare.
2 Judith Timson: Embrace the political exhaustion and look for signs of hopeWe live in the era of instant outrage. And there is a lot to be outraged about. But what happens when you try to summon outrage — and instead just feel numb, writes Judith Timson.
2 Vinay Menon: The billion-dollar lottery jackpot is mine to loseBetween the Powerball, Mega Millions and Lotto Max, lottery mania is hugging me so tight, I can barely breathe, writes Vinay Menon.
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2 Should police have to abstain from cannabis consumption for 28 days? Yes
2 Should police have to abstain from cannabis consumption for 28 days? No
2 Theo Moudakis: The morning after
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2 Why fund investors should look beyond feesThe zero-fee funds are the latest salvo in a years’ long price war among fund firms seeking to attract cost-conscious investors who have been flocking to plain vanilla funds that track indexes like the S&P 500, instead of spending big money on funds run by hotshot managers.
2 Weed sellers target women who’d rather not smell like a skunkWomen have become one the fastest-growing customer segments of the cannabis market — whether it’s moms trading in their chardonnay for a vape pen or yoga acolytes seeking out weed-infused pain relievers.
2 The don’t-fold strategy behind Bayer’s posture on RoundupBayer, like other pharmaceutical giants, has for decades battled mass tort lawsuits in the U.S. alleging its drugs and medical devices sicken or kill people.
2 Rosie DiManno: Blue Jays’ legends of the fall touch ’em all again — 25 years laterThe Blue Jays’ walk-off homer to win the 1993 World Series and electrify a city still resonates. For all that a team and its fans shared in the glory, this remains Joe Carter’s moment. The key players will relive the magic at a Tuesday reunion to mark the 25th anniversary.
2 Broncos backup quarterback Kelly arrested in trespassing caseKelly was taken in custody early Tuesday, according to the Englewood Police Department. Court records state a man and woman told police a man came into their home uninvited after midnight and sat down on the couch “mumbling incoherently.”
2 Timberwolves star Andrew Wiggins questionable for game against RaptorsBruised thigh could keep Vaughan native out of Wednesday night clash at Scotiabank Arena.
2 Their daughters vanished — and parents say police stopped looking. Now desperate families are searching on their ownSeven-thousand people have gone missing and stayed missing across Canada. Twenty-five-hundred in B.C. alone — per capita, that’s more than twice the national average. Some families, left in the dark by police, hunt alone for their missing loved ones. StarMetro joins their search of heartbreak and determination.
1 Ben Johnson’s 1988 Olympic drug test contains altered lab codes and hand-scrawled revisions. And almost no one has seen it until nowThe Canadian sprinter lost his gold medal 30 years ago this week after a positive test at the lab in Seoul. The Star dug up the results which are filled with bizarre notations. “If I had seen this in Seoul, I would have kept my medal.”
1 How did a fraudster get $12 million out of a Canadian university? They just asked for itIn the most comprehensive picture of the case ever published, StarMetro follows the money stolen from Edmonton’s MacEwan University as it crosses the ocean and back before being reinvested in Vancouver real estate.
1 This condo developer collected millions in deposits — and hasn’t built anythingCentral Park Ajax seems destined to become the latest failed venture by Thomas Liu’s LeMine Investment Group.
1 Drug-dealing pharmacists are feeding Ontario’s opioid crisisPharmacists are entrusted to manage some of the most potent controlled substances in our society, but the province’s drug-tracking system is not flagging the few who steal opioids to sell them on the street — and the results can be deadly.
1 We went undercover as ticket scalpers — and Ticketmaster offered to help us do businessPosing as small-time scalpers, Star and CBC reporters talked to representatives of Ticketmaster’s resale division who said the company wants to share in ticket resale profits by facilitating mass scalping — in direct violation of its own terms of use.
2 Entertainment Entertainment
2 Sarah Silverman apologizes for Louis C.K. masturbation commentsSilverman says Louis C.K. used to masturbate in front of her, too, but with her permission.
2 Diddy pledges $1 million to new Bronx charter schoolThe music mogul has worked closely with Capital Preparatory Schools founder Steve Perry to expand the network that already has schools in Harlem and Bridgeport, Connecticut.
1 Amy Schumer took long way around to announce she’s pregnantThe comedian and actress broke her baby news Monday on the Instagram stories of friend and journalist Jessica Yellin.
1 Don’t spoil the election for me — I’ve been watching CBCTV critic Tony Wong immersed himself in comforting sleuths and confounding accents as the public broadcaster stuck by its dramas over news on Monday night.
1 Toronto Star theatre critic Karen Fricker wins a Nathan Cohen AwardFricker is honoured in the short category for a review of a Soulpepper production of Hosanna.
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2 Halloween tips for dog ownersThere are certain precautions that dog owners should take to keep their four-legged friends safe on this day.
2 Ethiopian injera a tradition that spans thousands of yearsFluffy, sour bread is synonymous with Ethiopian cuisine.
1 If you don’t eat honey because you are a vegan, avocados might be off-limits tooHoney-avoiding vegans believe that exploiting the labour of bees and then harvesting their energy source is immoral — and they point out that large-scale beekeeping operations can harm or kill bees.
1 The cost of hitting the road in styleCouple enjoys retirement in a motorhome as big as a bus
1 Fixed or variable? Mortgage renewal pressure is onProspect of a Bank of Canada rate hike raises questions about benefits of locking in or going with the flow
2 Air force personnel felt pressure to ignore misbehaviour by VIP passengers, report revealsAir force personnel felt pressured to turn a blind eye setting the stage for a boozy flight last year that saw the alleged sexual assault of one military flight attendant, other rule-breaking activities in an atmosphere of free-flowing alcohol, an investigation has revealed.
2 Torontonians ‘Wake and Bake’ to country’s new cannabis lawsIt was BYOC (Bring Your Own Cannabis) to the local coffee shop, where smokers puffed the morning away, revelling in the historic moment.
2 High on the charts: Ben Rayner’s music playlist for legalization dayThe Star’s pop critic offers some suggestions for musical accompaniment, for those who choose to mark the moment.
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