SEO analysis of the web page


This page shows an overview of the key metrics of your website. Use the step-by-step list below to systematically improve your rankings on search engines to get more customers. Follow the advice and solutions created especially for you and bring every parameter to bring to perfection.

SEO analyzer

Charles Schwab | A modern approach to investing & retirement

Charles Schwab offers a wide range of investment advice, products & services, including brokerage & retirement accounts, ETFs, online trading & more.

The Icons

= Error

The Icons

= Good

The Icons

= Reminders

The Icons

= Read the tips

Meta tags optimization

Title Charles Schwab | A modern approach to investing & retirement
Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It's often the primary piece of information used to decide which result to click on, so it's important to use high-quality titles on your web pages.

Here are a few tips for managing your titles:
  • Make sure every page on your site has a title specified in the <title> tag. If you’ve got a large site and are concerned you may have forgotten a title somewhere, you may also check the HTML suggestions page in Search Console lists missing or potentially problematic <title> tags on your site.
  • Page titles should be descriptive and concise. Avoid vague descriptors like "Home" for your home page, or "Profile" for a specific person's profile. Also avoid unnecessarily long or verbose titles, which are likely to get truncated when they show up in the search results.
  • Avoid keyword stuffing. It's sometimes helpful to have a few descriptive terms in the title, but there’s no reason to have the same words or phrases appear multiple times. A title like "Foobar, foo bar, foobars, foo bars" doesn't help the user, and this kind of keyword stuffing can make your results look spammy to Google and to users.
  • Avoid repeated or boilerplate titles. It’s important to have distinct, descriptive titles for each page on your site. Titling every page on a commerce site "Cheap products for sale", for example, makes it impossible for users to distinguish one page differs another. Long titles that vary by only a single piece of information ("boilerplate" titles) are also bad; for example, a standardized title like "<band name> - See videos, lyrics, posters, albums, reviews and concerts" contains a lot of uninformative text. One solution is to dynamically update the title to better reflect the actual content of the page: for example, include the words "video", "lyrics", etc., only if that particular page contains video or lyrics. Another option is to just use " " as a concise title and use the meta description (see below) to describe your site's content.
  • Brand your titles, but concisely. The title of your site’s home page is a reasonable place to include some additional information about your site—for instance, "ExampleSocialSite, a place for people to meet and mingle." But displaying that text in the title of every single page on your site hurts readability and will look particularly repetitive if several pages from your site are returned for the same query. In this case, consider including just your site name at the beginning or end of each page title, separated from the rest of the title with a delimiter such as a hyphen, colon, or pipe, like this:

    <title>ExampleSocialSite: Sign up for a new account.</title>

  • Be careful about disallowing search engines from crawling your pages. Using the robots.txt protocol on your site can stop Google from crawling your pages, but it may not always prevent them from being indexed. For example, Google may index your page if we discover it by following a link from someone else's site. To display it in search results, Google will need to display a title of some kind and because we won't have access to any of your page content, we will rely on off-page content such as anchor text from other sites. (To truly block a URL from being indexed, you can use meta tags.)
Title length 60 signs (Recomended: 35-65 signs)
Description Charles Schwab offers a wide range of investment advice, products & services, including brokerage & retirement accounts, ETFs, online trading & more.
The description attribute within the <meta> tag is a good way to provide a concise, human-readable summary of each page’s content. Google will sometimes use the meta description of a page in search results snippets, if we think it gives users a more accurate description than would be possible purely from the on-page content. Accurate meta descriptions can help improve your clickthrough; here are some guidelines for properly using the meta description.
  • Make sure that every page on your site has a meta description. The HTML suggestions page in Search Console lists pages where Google has detected missing or problematic meta descriptions.
  • Differentiate the descriptions for different pages. Identical or similar descriptions on every page of a site aren't helpful when individual pages appear in the web results. In these cases we're less likely to display the boilerplate text. Wherever possible, create descriptions that accurately describe the specific page. Use site-level descriptions on the main home page or other aggregation pages, and use page-level descriptions everywhere else. If you don't have time to create a description for every single page, try to prioritize your content: At the very least, create a description for the critical URLs like your home page and popular pages.
  • Include clearly tagged facts in the description. The meta description doesn't just have to be in sentence format; it's also a great place to include structured data about the page. For example, news or blog postings can list the author, date of publication, or byline information. This can give potential visitors very relevant information that might not be displayed in the snippet otherwise. Similarly, product pages might have the key bits of information—price, age, manufacturer—scattered throughout a page. A good meta description can bring all this data together.
  • Programmatically generate descriptions. For some sites, like news media sources, generating an accurate and unique description for each page is easy: since each article is hand-written, it takes minimal effort to also add a one-sentence description. For larger database-driven sites, like product aggregators, hand-written descriptions can be impossible. In the latter case, however, programmatic generation of the descriptions can be appropriate and are encouraged. Good descriptions are human-readable and diverse, as we talked about in the first point above. The page-specific data we mentioned in the second point is a good candidate for programmatic generation. Keep in mind that meta descriptions comprised of long strings of keywords don't give users a clear idea of the page's content, and are less likely to be displayed in place of a regular snippet.
  • Use quality descriptions. Finally, make sure your descriptions are truly descriptive. Because the meta descriptions aren't displayed in the pages the user sees, it's easy to let this content slide. But high-quality descriptions can be displayed in Google's search results, and can go a long way to improving the quality and quantity of your search traffic.
Description length 149 signs (Recomended: 70-320 signs)
Keywords none
H1 Welcome to a more modern approach
Count of H1 tags Count of H1 tags: 1
H1 length 33 signs (Recomended: 5-70 signs)
H1 equals Title H1 is not equals Title
Count all tags Heading tags
H2: 31 H3: 7 H4: 21 H5: 0 H6: 0
Content length signs 165412 (Recomended length: more than 15000 signs)
Content to code ratio Content to code ratio: 30% (Recomended ratio: more than 25%)
Count all external links
External Links: 375
Count all internal links
Internal Links: 20

Relevance of meta tags

Title relevancy The title of the page seems optimized. Title relevancy to page content is excellent. Charles Schwab | A modern approach to investing & retirement
Description relevancy The description of the page seems optimized. Description relevancy to page content is excellent. Charles Schwab offers a wide range of investment advice, products & services, including brokerage & retirement accounts, ETFs, online trading & more.
H1 relevancy The H1 tags of your page seems optimized. The H1 relevancy to page content is 100%. Count of H1 tags: 1
H2 relevancy The H2 tags of your page seems optimized. The H2 relevancy to page content is 100%. Count of H2 tags: 31
H3 relevancy The H3 tags of your page seems optimized. The H3 relevancy to page content is 100%. Count of H3 tags: 7
H4 relevancy The H4 tags of your page seems optimized. The H4 relevancy to page content is 100%. Count of H4 tags: 21
H5 relevancy (Use of this tag is optional) The H5 tag not found Count of H5 tags: 0
H6 relevancy (Use of this tag is optional) The H6 tag not found Count of H6 tags: 0


<noindex> (Directive) Content in noindex tags not found
URL length 75 symbols. (Recomended url length limitation: 115 symbols)
Protocol redirect HTTP to HTTPS redirect not working
HTTPS (Hypertext Transfer Protocol Secure) is an internet communication protocol that protects the integrity and confidentiality of data between the user's computer and the site. Users expect a secure and private online experience when using a website. Google encourages you to adopt HTTPS in order to protect your users' connection to your website, regardless of the content on the site.

Data sent using HTTPS is secured via Transport Layer Security protocol (TLS), which provides three key layers of protection:
  • Encryption—encrypting the exchanged data to keep it secure from eavesdroppers. That means that while the user is browsing a website, nobody can "listen" to their conversations, track their activities across multiple pages, or steal their information.
  • Data integrity—data cannot be modified or corrupted during transfer, intentionally or otherwise, without being detected.
  • Authentication—proves that your users communicate with the intended website. It protects against man-in-the-middle attacks and builds user trust, which translates into other business benefits.

If you migrate your site from HTTP to HTTPS, Google treats this as a site move with a URL change. This can temporarily affect some of your traffic numbers.
Add the HTTPS property to Search Console; Search Console treats HTTP and HTTPS separately; data for these properties is not shared in Search Console. So if you have pages in both protocols, you must have a separate Search Console property for each one.
404 Page 404 - Correct response
Robots.txt ok
A robots.txt file is a file at the root of your site that indicates those parts of your site you don’t want accessed by search engine crawlers. The file uses the Robots Exclusion Standard, which is a protocol with a small set of commands that can be used to indicate access to your site by section and by specific kinds of web crawlers (such as mobile crawlers vs desktop crawlers).

The simplest robots.txt file uses two key words, User-agent and Disallow. User-agents are search engine robots (or web crawler software); most user-agents are listed in the Web Robots Database. Disallow is a command for the user-agent that tells it not to access a particular URL. On the other hand, to give Google access to a particular URL that is a child directory in a disallowed parent directory, then you can use a third key word, Allow.

Google uses several user-agents, such as Googlebot for Google Search and Googlebot-Image for Google Image Search. Most Google user-agents follow the rules you set up for Googlebot, but you can override this option and make specific rules for only certain Google user-agents as well.

The syntax for using the keywords is as follows:

User-agent: [the name of the robot the following rule applies to]

Disallow: [the URL path you want to block] Allow: [the URL path in of a subdirectory, within a blocked parent directory, that you want to unblock]

These two lines are together considered a single entry in the file, where the Disallow rule only applies to the user-agent(s) specified above it. You can include as many entries as you want, and multiple Disallow lines can apply to multiple user-agents, all in one entry. You can set the User-agent command to apply to all web crawlers by listing an asterisk (*) as in the example below:

User-agent: *

You must apply the following saving conventions so that Googlebot and other web crawlers can find and identify your robots.txt file:
  • You must save your robots.txt code as a text file,
  • You must place the file in the highest-level directory of your site (or the root of your domain), and
  • The robots.txt file must be named robots.txt

As an example, a robots.txt file saved at the root of, at the URL address http://www., can be discovered by web crawlers, but a robots.txt file at http://www. cannot be found by any web crawler.
SiteMap.xml ok
A sitemap is a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.

Also, your sitemap can provide valuable metadata associated with the pages you list in that sitemap: Metadata is information about a webpage, such as when the page was last updated, how often the page is changed, and the importance of the page relative to other URLs in the site.

You can use a sitemap to provide Google with metadata about specific types of content on your pages, including video and image content. For example, you can give Google the information about video and image content:

A sitemap video entry can specify the video running time, category, and age appropriateness rating.
A sitemap image entry can include the image subject matter, type, and license.

Build and submit a sitemap:
  • Decide which pages on your site should be crawled by Google, and determine the canonical version of each page.
  • Decide which sitemap format you want to use. You can create your sitemap manually or choose from a number of third-party tools to generate your sitemap for you.
  • Test your sitemap using the Search Console Sitemaps testing tool.
  • Make your sitemap available to Google by adding it to your robots.txt file and submitting it to Search Console.

Alexa rank

Alexa global rank 1383 Statistics updated daily: Analysis date: Saturday 23rd 2019 February

Virus check

Viruses and malware none Detection ratio: 0 / 66 Analysis date: Saturday 23rd 2019 February

Domain information

Domain register date 1993-04-07 04:00:00.000000
Registry expire date 2019-04-08 04:00:00.000000

IP information

Country United States
IP city San Francisco
ISP Charles Schwab & Co
Organization Charles Schwab & Co., Inc.
Blacklist none


Images without description
Title Alt URL
The alt attribute is used to describe the contents of an image file.

It provides Google with useful information about the subject matter of the image. Google uses this information to help determine the best image to return for a user's query. Many people-for example, users with visual impairments, or people using screen readers or who have low-bandwidth connections-may not be able to see images on web pages. Descriptive alt text provides these users with important information.

Not so good:
<img src="puppy.jpg" alt=""/>

<img src="puppy.jpg" alt="puppy"/>

<img src="puppy.jpg" alt="Dalmatian puppy playing fetch">

To be avoided:
<img src="puppy.jpg" alt="puppy dog baby dog pup pups puppies doggies pups litter puppies dog retriever labrador wolfhound setter pointer puppy jack russell terrier puppies dog food cheap dogfood puppy food"/>

Filling alt attributes with keywords ("keyword stuffing") results in a negative user experience, and may cause your site to be perceived as spam. Instead, focus on creating useful, information-rich content that uses keywords appropriately and in context.


External Links

Qty Anchors URL
3 Find a Branch Find a Branch Find a Branch
5 All phone numbers ...More ways to contact Schwab 24/7 Customer Support Contact Us Contact Us
1 中文登入
2 Schwab International non-U.S. residents
1 Schwab Advisor Services™
1 Schwab Intelligent Advisory™
1 Schwab Alliance
1 Schwab Charitable™
1 Retirement Plan Center
1 Equity Awards Center®
1 Schwab 529
1 Learning Quest® 529
1 Mortgage & HELOC
1 Charles Schwab Investment Management (CSIM)
1 Portfolio Management Services
3 Open an Account Open an Account Open Your Account
2 Overview All Accounts
1 Brokerage and Trading
2 Retirement and IRAs Overview
1 Traditional IRA
1 Roth IRA
1 Rollover IRA
1 Inherited IRA
1 Custodial IRA
2 Understanding IRAs Overview
1 Overview
1 401(k) Rollover Options
1 Combining 401(k)s
1 How to Rollover a 401(k)
1 Overview
1 Contribution Limits
1 Withdrawal Rules
1 Overview
1 Contribution Limits
1 Conversion
1 Withdrawal Rules
1 Roth vs Traditional IRA
1 What is a Custodial IRA
1 Overview
1 Withdrawal Rules
1 How to Stretch an IRA
1 Overview
1 Age 59 and Under
1 Age 59½ to 70
1 RMDs for Age 70½ and Over
1 Overview
1 Roth vs Traditional
1 Roth IRA Conversion
1 RMD Calculator
1 Beneficiary RMD
1 Global Trading
2 Trust, Estate and Charitable Overview
1 Trust Account
1 Estate Account
1 Schwab Charitable
2 Education and Custodial Overview
2 College Savings Calculator College Savings Calculator
1 Overview
1 529 State Tax Calculator
1 Learning Quest 529 Plan
1 Education Savings Account
1 Overview
1 Custodial Transfer
1 Organizational Account
1 Personal Choice Retirement Account
1 Investing and Trading Specialists
1 Find a Branch or Consultant
2 Overview All Investment Products
2 Mutual Funds Overview
1 Overview
1 OneSource Select List
1 Schwab Income Select List
1 Overview
1 Overview
1 Taxable Funds
1 Tax-Free Funds
1 Overview
1 Actively Managed Funds
1 Investor Information
1 Overview
1 Personalized Portfolio Builder
1 Schwab Target Funds
1 Schwab Market Track Portfolios
1 Schwab Monthly Income Funds
2 ETFs Overview
1 Learning Center
1 Schwab ETF OneSource
1 Overview
1 Fundamental Index ETFs
1 Personalized Portfolio Builder
1 Investor Information
1 Index Funds and ETFs
2 Stocks Overview
1 Restricted Stock Services
2 Bonds, CDs and Fixed Income Overview
1 Overview
1 Municipal Bonds
1 Treasury Securities
1 Corporate Bonds
1 Agency Bonds
1 Mortgage-Backed Securities
1 Bond Mutual Funds
1 Bond ETFs
1 Certificates of Deposit
1 Preferred Stocks
1 Fixed Income Pricing
1 Why Invest in Fixed Income
1 Three Common Errors
1 Fixed Income Specialists
1 Selecting Fixed Income
1 Fixed Income Glossary
1 FAQs
2 Money Market Funds Overview
1 Purchased Money Funds
1 Sweep Money Funds
2 Annuities Overview
1 Overview
1 Schwab Retirement Income Variable Annuity
1 Schwab OneSource Choice Variable Annuity™
1 Fixed Indexed Annuities
1 Overview
1 Income Annuity Estimator
1 Overview
1 Income Annuity Estimator
1 Fixed Deferred Annuities
1 Cash Solutions
1 Margin Lending
1 Options
2 Futures Overview
1 Futures Trading Education
1 Global Investing
2 Our Investment Management Offerings here
1 Schwab Intelligent Portfolios®
2 Schwab Intelligent Advisory™ Automated investing and a customized financial plan
1 Schwab Private Client™
1 Schwab Advisor Network®
2 Schwab Managed Portfolios™ Overview
1 About Schwab Managed Portfolios
1 Mutual Fund Portfolios
1 ETF Portfolios
1 Managed Account Select®
2 ThomasPartners® Strategies Overview
1 Dividend Growth
1 Balanced Income
2 Windhaven® Strategies Overview
1 About Windhaven
1 Performance
1 Fees and Minimums
2 Our Trader Offering Advanced trading tools that are easy to use
1 Trade Pricing
2 Trading Platforms and Tools Overview
1 Trading Software
1 Web Trading
1 Mobile Trading
1 Trading Specialists
1 Options Trading
1 ETF Trading
1 Planning and Retirement Tools
2 Research Overview
1 Markets
1 Overview
1 Morningstar Equity Research
1 Options
1 Mutual Funds
1 ETFs
1 Bonds & Fixed Income
1 Expert Fund Picks
1 Portfolio Overview
2 Portfolio Evaluation Overview
1 Performance Reporting Video
2 Mobile Apps Overview
1 iPhone and Apple Watch
1 iPad
1 Android
1 Schwab Mobile Deposit
1 Bank Offerings
1 Checking
1 Savings
1 Pledged Asset Line
1 Mortgage Rates
1 Home Purchases
1 Home Refinance
1 Home Equity Line of Credit
2 Small Business Overview
1 Overview
1 Individual 401(k)
1 Overview
1 FAQs
1 Business 401(k) Plan
1 Company Retirement Account
1 Retirement Income
1 Credit Cards
1 Personal Trust Services
2 Insurance Overview
1 Overview
1 Needs Calculator
1 Disability Insurance
1 Long Term Care Insurance
2 See Schwab's comprehensive list of commissions, fees, and other costs. view our fees and commissions.
1 Understand common costs of investing, what they are and what you could pay at Schwab versus other firms.
1 We Believe in Putting Clients First
1 Satisfaction Guarantee
2 Schwab Security SchwabSafe
2 Our Execution Quality Advantage Overview
1 Order Routing Process
1 Price Improvement
1 Retail Execution Quality Statistics
1 Overview
1 Plan and Invest with an advisor
1 Get Automated Investing with Professional Guidance
1 Manage and Trade your Own Investments
2 Compare Us to our Competitors Compare Schwab and see the difference
1 Evaluate your Broker
2 Reviews From Clients Overview
1 Brokerage
1 IRAs
1 Trading Services
1 Checking from Schwab Bank
1 Industry Awards
1 Overview
2 Savings Basics Overview
1 Savings Fundamentals
1 Managing Debt
2 How to Invest Overview
1 Investing Principles
1 3 Ways to Start Investing
2 Saving for Retirement Overview
1 How to Save for Retirement
1 Retirement Savings Strategies: 20s and 30s
1 Retirement Savings Strategies: 40s and beyond
1 Retirement Allocation
1 Portfolio Adjustments
1 Estimating Your Savings Goal
1 Retirement Calculator
2 Retirement Income Overview
1 Fundamentals
1 Overview
1 Retirement Income Approaches
1 Create Your Paycheck
1 Overview
1 Retirement Investment Choices
1 Bond Ladders
1 Retirement Income Quiz
1 Retirement Income FAQs
2 Saving for College Overview
1 College Planning
1 College Savings Plans
1 Paying for College
2 Estate Planning Overview
1 Estate Planning Checklist
1 Choosing an Attorney
1 Estate Taxes
2 Tax Center Overview
1 Overview
1 2018 tax information
1 Where are my tax forms?
1 End-of-year tax-smart strategies
1 Tax-advantaged investments
1 Cost basis
1 Tax deductible investment expenses
1 Taxes on short selling securities
1 Tax-loss harvesting and wash sales
1 Overview
1 Federal income tax brackets
1 Dividends and capital gains tax
1 Alternative minimum tax (AMT)
1 Medicare and Social Security tax rates
1 Estate and gift tax rates and rules
1 IRA and 401(k) tax rates, rules, and limits
1 ESA and 529 plan tax rates and rules
1 International investments: the foreign tax credit
2 Insurance Basics Overview
1 Types of Insurance
1 Property Insurance
1 Disaster Plan
1 Health Care Costs
1 Long-Term Care
2 Help Across Life Events Overview
1 Inheritance
1 Managing a windfall
1 Changing jobs
1 Expanding your family
1 Getting married
1 Getting divorced
1 Losing a loved one
1 New and Featured
1 Market Commentary
1 Trading
1 Personal Finance
1 Portfolio Management
1 Retirement
1 ETFs
1 Mutual Funds
1 Fixed Income
1 Stocks
1 International
1 Taxes
1 Choiceology® Podcast
1 Financial Decoder™ Podcast
1 OnInvesting® Magazine
1 Schwab Live Webcasts and Special Events
1 Schwab Market Update
1 Branch Workshops
1 Understanding these principles can help you reach your financial goals.
1 Meet the experts behind Schwab's investing insights.
1 Avoid common IRA tax traps. Read more >
1 Avoid common IRA tax traps. Read more >
1 Log In;lang=en
1 PP2 Guidebook
1 documentation
1 Investing based on your goals
1 $4.95 online equity trades + transparent pricing
1 Low cost index funds with no minimums
3 here here Open
1 Characteristics and Risks of Standardized Options
1 Risk Disclosure Statement for Futures and Options
1 learn more
1 See what clients have to say about Schwab
1 FINRA's BrokerCheck
1 Brokerage Account
1 Roth IRA
1 Traditional IRA
1 401(k) Rollover
1 Schwab Bank Checking
1 Stocks
1 Bonds
1 Mutual Funds
1 Exchange Traded Funds (ETFs)
1 Options
1 Annuities
1 Retirement Calculator
2 Mortgage Rate Calculator Mortgage Affordability Calculator
1 Roth vs. Traditional IRA Calculator
1 RMD Calculator
2 About Schwab About Schwab
1 Work at Schwab
1 FC Academy
1 Trading Software
1 Web Trading
1 Charles Schwab Investment Management (CSIM)
1 Forms & Applications
1 Schwab Advisor Services
1 Schwab Franchise
1 Retirement / 401(k) Plans
1 Retirement Recordkeepers
1 Stock Plans
1 Designated Brokerage
1 Financial Literacy & Community Programs
1 中文
1 member SIPC
1 Site Map
1 Privacy
1 Online Privacy
1 Additional Schwab Sites
1 Business Continuity
1 Financial Statement
1 Accessibility Help
1 Careers
1 Compensation and Advice Disclosures
1 Important Notices
1 FDIC Insurance

Internal Links

Qty Anchors URL
3 Get the App Close Chat with us;
70 Contact Us Log In What We Offer Accounts What is a Rollover IRA What is a Traditional IRA What is a Roth IRA What is an Inherited IRA Withdrawals and Distributions IRA Calculators 529 Savings Plan Custodial Account Support Overview Investment Products No Load, No Transaction Fee Mutual Funds Funds Managed by Schwab Fixed Income Funds Equity Funds All-in-One Portfolio Solutions Schwab ETFs Individual Bonds Variable Annuities Single Premium Immediate Annuities Deferred Income Annuities Investment Management Overview Trading Overview Investment Tools & Research Overview Stocks Banking Overview Specialized Solutions Overview Small Business Retirement Personal Defined Benefit Plan Life Insurance What We Charge Pricing Overview Costs of Investing Overview Why Schwab The Schwab Difference Overview Ways to Invest with Us Overview How We Compare Overview Reviews & Awards Overview Insights Retirement & Planning Education Overview Retirement Income Strategies Retirement Portfolio Allocation Tax Resources & Guides Current Tax Rates & Rules Insights & Ideas Overview Media & Live Programs Overview Investing Principles Overview Our Experts Overview Log In
1 $4.95 online equity trades + Satisfaction Guarantee. See our pricing >
1 $4.95 online equity trades + Satisfaction Guarantee. See our pricing >
1 More choices. More ways to invest how you want. Automated investing, professional advice, or trade on your own. Explore ways to invest >
1 More choices. More ways to invest how you want. Automated investing, professional advice or trade on your own. Explore ways to invest >
1 Open an Account
1 Contact Us
1 See More
4 866-855-9102 866-855-9102 866-855-9102 Call 866-855-9102
1 trade executions
1 trading platforms
1 intuitive tools
1 trading research and insights
1 trading skills
2 trading specialist trading guidance
1 888-403-9000
1 Quote
1 Show Indices;
1 Symbol Lookup;