SEO analysis of the web page

Crawl your website for errors and content issues and more

Optimize the basic HTML | Analyze the content

Analyze any page of your website one by one in a few seconds.


This page shows an overview of the key metrics of your website. Use the step-by-step list below to systematically improve your rankings on search engines to get more customers. Follow the advice and solutions created especially for you and bring every parameter to bring to perfection.

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= Read the tips

Meta tags optimization

Title Lloyds Bank - Personal Banking, Personal Finances & Bank Accounts
Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It's often the primary piece of information used to decide which result to click on, so it's important to use high-quality titles on your web pages.

Here are a few tips for managing your titles:
  • Make sure every page on your site has a title specified in the <title> tag. If you’ve got a large site and are concerned you may have forgotten a title somewhere, you may also check the HTML suggestions page in Search Console lists missing or potentially problematic <title> tags on your site.
  • Page titles should be descriptive and concise. Avoid vague descriptors like "Home" for your home page, or "Profile" for a specific person's profile. Also avoid unnecessarily long or verbose titles, which are likely to get truncated when they show up in the search results.
  • Avoid keyword stuffing. It's sometimes helpful to have a few descriptive terms in the title, but there’s no reason to have the same words or phrases appear multiple times. A title like "Foobar, foo bar, foobars, foo bars" doesn't help the user, and this kind of keyword stuffing can make your results look spammy to Google and to users.
  • Avoid repeated or boilerplate titles. It’s important to have distinct, descriptive titles for each page on your site. Titling every page on a commerce site "Cheap products for sale", for example, makes it impossible for users to distinguish one page differs another. Long titles that vary by only a single piece of information ("boilerplate" titles) are also bad; for example, a standardized title like "<band name> - See videos, lyrics, posters, albums, reviews and concerts" contains a lot of uninformative text. One solution is to dynamically update the title to better reflect the actual content of the page: for example, include the words "video", "lyrics", etc., only if that particular page contains video or lyrics. Another option is to just use " " as a concise title and use the meta description (see below) to describe your site's content.
  • Brand your titles, but concisely. The title of your site’s home page is a reasonable place to include some additional information about your site—for instance, "ExampleSocialSite, a place for people to meet and mingle." But displaying that text in the title of every single page on your site hurts readability and will look particularly repetitive if several pages from your site are returned for the same query. In this case, consider including just your site name at the beginning or end of each page title, separated from the rest of the title with a delimiter such as a hyphen, colon, or pipe, like this:

    <title>ExampleSocialSite: Sign up for a new account.</title>

  • Be careful about disallowing search engines from crawling your pages. Using the robots.txt protocol on your site can stop Google from crawling your pages, but it may not always prevent them from being indexed. For example, Google may index your page if we discover it by following a link from someone else's site. To display it in search results, Google will need to display a title of some kind and because we won't have access to any of your page content, we will rely on off-page content such as anchor text from other sites. (To truly block a URL from being indexed, you can use meta tags.)
Title length 65 signs (Recomended: 35-65 signs)
Description Wherever you want to get to in life, Lloyds Bank has a range of bank accounts and personal banking services to suit you. Visit us today to find out more
The description attribute within the <meta> tag is a good way to provide a concise, human-readable summary of each page’s content. Google will sometimes use the meta description of a page in search results snippets, if we think it gives users a more accurate description than would be possible purely from the on-page content. Accurate meta descriptions can help improve your clickthrough; here are some guidelines for properly using the meta description.
  • Make sure that every page on your site has a meta description. The HTML suggestions page in Search Console lists pages where Google has detected missing or problematic meta descriptions.
  • Differentiate the descriptions for different pages. Identical or similar descriptions on every page of a site aren't helpful when individual pages appear in the web results. In these cases we're less likely to display the boilerplate text. Wherever possible, create descriptions that accurately describe the specific page. Use site-level descriptions on the main home page or other aggregation pages, and use page-level descriptions everywhere else. If you don't have time to create a description for every single page, try to prioritize your content: At the very least, create a description for the critical URLs like your home page and popular pages.
  • Include clearly tagged facts in the description. The meta description doesn't just have to be in sentence format; it's also a great place to include structured data about the page. For example, news or blog postings can list the author, date of publication, or byline information. This can give potential visitors very relevant information that might not be displayed in the snippet otherwise. Similarly, product pages might have the key bits of information—price, age, manufacturer—scattered throughout a page. A good meta description can bring all this data together.
  • Programmatically generate descriptions. For some sites, like news media sources, generating an accurate and unique description for each page is easy: since each article is hand-written, it takes minimal effort to also add a one-sentence description. For larger database-driven sites, like product aggregators, hand-written descriptions can be impossible. In the latter case, however, programmatic generation of the descriptions can be appropriate and are encouraged. Good descriptions are human-readable and diverse, as we talked about in the first point above. The page-specific data we mentioned in the second point is a good candidate for programmatic generation. Keep in mind that meta descriptions comprised of long strings of keywords don't give users a clear idea of the page's content, and are less likely to be displayed in place of a regular snippet.
  • Use quality descriptions. Finally, make sure your descriptions are truly descriptive. Because the meta descriptions aren't displayed in the pages the user sees, it's easy to let this content slide. But high-quality descriptions can be displayed in Google's search results, and can go a long way to improving the quality and quantity of your search traffic.
Description length 152 signs (Recomended: 70-320 signs)
Keywords none
H1 £100 when you switch
Count of H1 tags Count of H1 tags: 2
H1 length 20 signs (Recomended: 5-70 signs)
H1 equals Title H1 is not equals Title
Count all tags Heading tags
H2: 10 H3: 6 H4: 0 H5: 0 H6: 0
Content length Signs 15066 (Recomended length: more than 15000 signs)
15066 signs

Content to code ratio Content to code ratio: 4% (Recomended ratio: more than 25%)

Count all external links
External Links: 34
Count all internal links
Internal Links: 274
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Relevance of meta tags

Title relevancy The title of the page seems optimized. Title relevancy to page content is excellent. Lloyds Bank - Personal Banking, Personal Finances & Bank Accounts
Description relevancy The description of the page seems optimized. Description relevancy to page content is excellent. Wherever you want to get to in life, Lloyds Bank has a range of bank accounts and personal banking services to suit you. Visit us today to find out more
H1 relevancy The H1 tags of your page seems optimized. The H1 relevancy to page content is 100%. Count of H1 tags: 1
H2 relevancy The H2 tags of your page seems optimized. The H2 relevancy to page content is 100%. Count of H2 tags: 10
H3 relevancy The H3 tags of your page seems optimized. The H3 relevancy to page content is 100%. Count of H3 tags: 6
H4 relevancy The H4 tags of your page seems not optimized Count of H4 tags: 0
H5 relevancy (Use of this tag is optional) The H5 tag not found Count of H5 tags: 0
H6 relevancy (Use of this tag is optional) The H6 tag not found Count of H6 tags: 0
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<noindex> (Directive) Content in noindex tags not found
URL length 89 symbols. (Recomended url length limitation: 115 symbols)
Protocol redirect HTTP to HTTPS redirect not working
HTTPS (Hypertext Transfer Protocol Secure) is an internet communication protocol that protects the integrity and confidentiality of data between the user's computer and the site. Users expect a secure and private online experience when using a website. Google encourages you to adopt HTTPS in order to protect your users' connection to your website, regardless of the content on the site.

Data sent using HTTPS is secured via Transport Layer Security protocol (TLS), which provides three key layers of protection:
  • Encryption—encrypting the exchanged data to keep it secure from eavesdroppers. That means that while the user is browsing a website, nobody can "listen" to their conversations, track their activities across multiple pages, or steal their information.
  • Data integrity—data cannot be modified or corrupted during transfer, intentionally or otherwise, without being detected.
  • Authentication—proves that your users communicate with the intended website. It protects against man-in-the-middle attacks and builds user trust, which translates into other business benefits.

If you migrate your site from HTTP to HTTPS, Google treats this as a site move with a URL change. This can temporarily affect some of your traffic numbers.
Add the HTTPS property to Search Console; Search Console treats HTTP and HTTPS separately; data for these properties is not shared in Search Console. So if you have pages in both protocols, you must have a separate Search Console property for each one.
404 Page 404 - Correct response
Robots.txt ok
A robots.txt file is a file at the root of your site that indicates those parts of your site you don’t want accessed by search engine crawlers. The file uses the Robots Exclusion Standard, which is a protocol with a small set of commands that can be used to indicate access to your site by section and by specific kinds of web crawlers (such as mobile crawlers vs desktop crawlers).

The simplest robots.txt file uses two key words, User-agent and Disallow. User-agents are search engine robots (or web crawler software); most user-agents are listed in the Web Robots Database. Disallow is a command for the user-agent that tells it not to access a particular URL. On the other hand, to give Google access to a particular URL that is a child directory in a disallowed parent directory, then you can use a third key word, Allow.

Google uses several user-agents, such as Googlebot for Google Search and Googlebot-Image for Google Image Search. Most Google user-agents follow the rules you set up for Googlebot, but you can override this option and make specific rules for only certain Google user-agents as well.

The syntax for using the keywords is as follows:

User-agent: [the name of the robot the following rule applies to]

Disallow: [the URL path you want to block] Allow: [the URL path in of a subdirectory, within a blocked parent directory, that you want to unblock]

These two lines are together considered a single entry in the file, where the Disallow rule only applies to the user-agent(s) specified above it. You can include as many entries as you want, and multiple Disallow lines can apply to multiple user-agents, all in one entry. You can set the User-agent command to apply to all web crawlers by listing an asterisk (*) as in the example below:

User-agent: *

You must apply the following saving conventions so that Googlebot and other web crawlers can find and identify your robots.txt file:
  • You must save your robots.txt code as a text file,
  • You must place the file in the highest-level directory of your site (or the root of your domain), and
  • The robots.txt file must be named robots.txt

As an example, a robots.txt file saved at the root of, at the URL address http://www., can be discovered by web crawlers, but a robots.txt file at http://www. cannot be found by any web crawler.
SiteMap.xml ok
A sitemap is a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.

Also, your sitemap can provide valuable metadata associated with the pages you list in that sitemap: Metadata is information about a webpage, such as when the page was last updated, how often the page is changed, and the importance of the page relative to other URLs in the site.

You can use a sitemap to provide Google with metadata about specific types of content on your pages, including video and image content. For example, you can give Google the information about video and image content:

A sitemap video entry can specify the video running time, category, and age appropriateness rating.
A sitemap image entry can include the image subject matter, type, and license.

Build and submit a sitemap:
  • Decide which pages on your site should be crawled by Google, and determine the canonical version of each page.
  • Decide which sitemap format you want to use. You can create your sitemap manually or choose from a number of third-party tools to generate your sitemap for you.
  • Test your sitemap using the Search Console Sitemaps testing tool.
  • Make your sitemap available to Google by adding it to your robots.txt file and submitting it to Search Console.
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Backlink analysis / Overview

Referring domains
Unique domains: 120634
Domain Zone
Domains .edu: 3466
Domains .gov: 3420
Referring pages
Unique links: 42746010 Link quality: 106% (Recomended: more than 75%)

106% Unique links
Follow/Nofollow links
Follow: 344120 Nofollow: 34611010
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Alexa global rank 4090th Statistics updated daily: Analysis date: Saturday 19th 2020 September
SitesAdd rank 1210th Statistics updated daily: Analysis date: Saturday 19th 2020 September
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Spam Score

SitesAdd Spam Score The higher the spam score, the worst the backlink profile: (It is recommended to not more than 8%)

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Virus check

Viruses and malware not detected Detection ratio: 0 / 66 Analysis date: Saturday 19th 2020 September
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Domain information

Domain register date unknown
Registry expire date unknown
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IP information

Country United Kingdom
IP city London
ISP Microsoft Corporation
Organization Microsoft Azure App Service (uksouth)
Blacklist none
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Images without description
Title Alt URL
none none
none none /assets/homepage/pca/switcher_m_1x.jpg
none Find out more about support and guidance
none Black horses /assets/homepage/service/fraud_m_x1.jpeg
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The alt attribute is used to describe the contents of an image file.

It provides Google with useful information about the subject matter of the image. Google uses this information to help determine the best image to return for a user's query. Many people-for example, users with visual impairments, or people using screen readers or who have low-bandwidth connections-may not be able to see images on web pages. Descriptive alt text provides these users with important information.

Not so good:
<img src="puppy.jpg" alt=""/>

<img src="puppy.jpg" alt="puppy"/>

<img src="puppy.jpg" alt="Dalmatian puppy playing fetch">

To be avoided:
<img src="puppy.jpg" alt="puppy dog baby dog pup pups puppies doggies pups litter puppies dog retriever labrador wolfhound setter pointer puppy jack russell terrier puppies dog food cheap dogfood puppy food"/>

Filling alt attributes with keywords ("keyword stuffing") results in a negative user experience, and may cause your site to be perceived as spam. Instead, focus on creating useful, information-rich content that uses keywords appropriately and in context.


External Links

Qty Anchors URL
1 use our coronavirus support tool
1 International Banking
1 Personal
1 Business
1 Register
1 International
1 Log on to Share Dealing
1 Log on to Internet Banking
1 Get a quote now
1 Book a branch appointment
1 Log on to your Car Finance account
1 Lloyds Bank Academy
1 Payment holidays
1 Digital Inclusion
2 Register Register
1 Personal
1 Business
1 Register nowRegister now
1 Forgotten your log on details?
1 Register for Internet Banking
1 Online help
1 Self service
1 Supporting customers, businesses and communities for 250 years
1 Internet Banking
1 Share on Facebook. Link opens in a new tab.
1 Share on Twitter. Link opens in a new tab.
1 Share on LinkedIn. Link opens in a new tab.
1 Tweet Us
1 Ask a Questionusing our online help tool. Link opens in a new tab.
1 Lloyds Banking Group
1 Careers
1 Visit Lloyds Bank Facebook (opens in new tab)
1 Visit the Lloyds Bank Twitter page (opens in new tab)
1 Visit the Lloyds Bank YouTube channel (opens in new tab)
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Internal Links

Qty Anchors URL
2 Accessibility statement [Accesskey '0']Go to Accessibility statement Accessibility and disability
1 Skip to Content [Accesskey 'S']Skip to main content
1 Skip to site Navigation [Accesskey 'N']Go to Navigation
5 Go to Home page [Accesskey '1']Go to Home page Lloyds Bank Logo Personal Lloyds Bank Logo
2 Go to Sitemap [Accesskey '2']Go to Sitemap Sitemap
1 Business
1 Private Banking
3 Help & Support Help and supportcontains a sub menu Help and support Overview
2 Branch Finder Find a branch
1 Log on
5 Keep me secure Fraud Hub Protecting yourself from fraudcontains a sub menu Keep me secure Security
3 Back;
1 Products and servicescontains a sub menu
3 Current accountscontains a sub menu Featured current accounts Current accounts
1 Club Lloyds account
1 Classic account
1 Platinum account
1 Club Lloyds Platinum account
1 Youth and Student accounts
1 Existing customers
1 Upgrade your account
1 Joint accounts
1 Personal overdrafts
1 Safe deposit boxes
2 Switching to Lloyds Bank Switch to Lloyds Bank
2 Save the Change® Save the Change®
1 Rates and charges
2 Help and guidance Current accounts
3 Credit cardscontains a sub menu All credit cards Credit cards
1 Check your eligibility
1 Balance transfer credit cards
1 Large purchase credit cards
1 Everyday spending credit cards
1 Existing credit card customers
1 Managing your credit card
1 Activate your credit card
1 Balance transfers
1 Money transfers
1 Apply for a second credit card
2 Existing customer PPI information Existing customer PPI information
3 What to do if your card is lost or stolen Getting help abroad Help with emergencies
2 Help and guidance Credit cards
1 Help with credit card debt
2 Savings accountscontains a sub menu Savings
1 All savings accounts
1 Online
1 Instant access savings accounts
1 Tax-free ISAs
1 Fixed term savings
1 Childrens savings
1 Existing customer information
2 Savings interest rates Savings interest rates
3 Help and guidance Help and guidance Savings
1 ISAscontains a sub menu
1 Cash ISA Saver
1 2 Year Fixed Rate Cash ISA
1 Help to Buy ISA
1 Junior Cash ISA
2 Investment ISA Ready-made investments
1 Top up your ISA
1 Transfer your ISA
1 Renew your easy access cash ISA
1 Fixed cash ISA maturity
2 Investingcontains a sub menu Investing
1 Share Dealing ISA
1 Share Dealing Account
1 Ways to invest
1 What can you trade with us
1 Share Dealing services
1 Research the market
2 Help and guidance Investments
1 Transfer to us
1 Understanding investing
1 Risk explained
1 Understand our Share Dealing charges
1 Trading in Volatile Markets
3 Home insurancecontains a sub menu Buildings and contents insurance Home Insurance
2 Buildings insurance Buildings insurance
2 Contents insurance Contents insurance
1 Compare home insurance
2 Manage your policy Manage your Home Insurance policy
1 Make a claim
2 Wealth Managementcontains a sub menu Wealth Management
1 Investing
1 Pension Planning
1 Managing Retirement
1 Inheritance
1 Protection
1 Pricing
1 FAQs
3 Pensionscontains a sub menu Pensions Pensions
1 Planning ahead
1 Ready to retire
1 Transfer your pensions
3 Mortgagescontains a sub menu All mortgages Mortgages
1 First time buyer mortgages
1 Home-mover mortgages
1 Buy-to-let mortgages
1 Remortgages
2 Existing customers Borrowing more
1 Calculator and tools
1 Agreement in Principle
1 Manage your mortgage
1 Switching to a new deal
1 Mortgage fees and charges
2 Help and guidance Mortgages
3 Loanscontains a sub menu Loans Loans
1 Loan Calculator
1 Loan for buying a car
1 Loan for home improvement
1 Loan for debt consolidation
1 Manage your loan
1 Borrow more
2 Help and guidance Loans
1 Need help buying a car?
4 Car financecontains a sub menu Car Finance Car Finance Car finance
1 Car Finance options
1 Compare Car Finance Loans
1 Car Finance calculator
1 Car refinancing
1 Existing customers
2 Car Finance help and guidance Car finance
1 Car Finance FAQs
2 Insurancecontains a sub menu Insurance
1 Car Insurance
2 Van insurance Van Insurance
1 Life insurance
1 Landlord Insurance
1 Business Insurance
1 Car Insurance Existing Customers
2 Travel Insurance existing customers Travel insurance
2 Contact us Call Us
1 Making an insurance claim
4 Travel servicescontains a sub menu All travel services Travel advice Travel services
1 Travel money abroad
1 Travellers Cheques
2 Send money outside the UK Send money abroad
1 Using your cards abroad
2 Coronavirus help and supportcontains a sub menu Coronavirus help and supportCoronavirus help and support
4 How to get online Banking onlinecontains a sub menu Banking online Overview Internet Banking
1 Support for NHS workers
1 Coronavirus FAQs
3 Bereavement Bereavement Help with bereavement
2 Financial wellbeing Mental health and financial wellbeing
1 Branch opening hours
1 Supporting Vulnerable Customers
1 Travel Disruption FAQs
1 Employment Rights FAQs
1 The M-word
1 By your sidecontains a sub menu
1 Approaching retirement
1 Starting a family
1 Your child's higher education
1 Buying a home
1 Getting married
1 Starting a business
2 Making a Will Making a Will
1 Separation and divorce
1 Redundancy
1 Bereavement
1 Going travelling
1 Customer supportcontains a sub menu
2 Lost or stolen Lost or stolen cards
3 Card freezes Card freezes Card freezes
2 Unrecognised transaction Unrecognised transaction
1 Get help abroad
1 Help with our products
1 Estate Administration Service
1 Appointing someone to manage your affairs
1 Supporting customers affected by cancer
1 Help with gambling
1 Financial abuse support
1 Closed account history
1 Product supportcontains a sub menu
1 Insurance
2 Brexit questions and answers Brexit questions and answers
2 Service status Service status
1 Managing your moneycontains a sub menu
1 Budgeting
1 Guidance for students
1 Personal financial review
1 Planning your financescontains a sub menu
1 Understanding the basics
1 Planning Your Next Step
1 Tools And Calculators
1 New scam code
1 Keep your details safe
1 Shop safely online
1 Keep your family safe
1 Keep your home safe
1 Money making scams
1 Latest scams
1 Contact us
1 Get free training and support
1 Mortgage video appointments
1 Financial planning for parents
2 Money worriescontains a sub menu Money worries
1 Money Health Check
1 Universal Credit support
1 Persistent debt
1 Help with life challenges
1 Free independent advice
1 Call us for help
1 Accessing our website
3 Banking with uscontains a sub menu Banking with us Overview Ways to bank
1 Joining Lloyds Bank
2 Who we are About Lloyds Bank
1 What is happening
2 In your communitycontains a sub menu Communities
1 Mental Health UK
1 Our Charitable Foundations
1 Financial inclusion and Education
1 Social Entrepreneurs Programme
1 Lloyds Scholars
1 Colleague Volunteering
1 Everyday assistance
1 Mobile branches
1 Register for Internet Banking
2 Mobile Bankingcontains a sub menu Mobile Banking
1 Mobile app notifications
1 Cheque deposits
1 Internet Banking features
1 Open Banking
1 Help and guidance
2 Changes to online security Changes to online security
1 Coronavirus: Help and Support
1 Am I eligible for a credit card?
1 Join Club Lloyds and get 12 digital movie rentals
1 I am looking to buy a car
1 Switch now >
1 Find out more >Find out more about support and guidance
1 Current accounts
1 Credit cards
1 Loans
1 Savings
1 ISAs
1 Investing
1 Home Insurance
1 Car Insurance
1 Mortgages
1 Life Insurance
1 Trouble logging on?
1 Customer support
1 Rates and charges
1 Keep yourself secure
1 Log on to Internet Banking
1 Mobile banking
1 Have an account with us?
1 About Internet Banking
1 Help with online statements
1 Find out moreFind out more about Club Lloyds
1 Find out moreFind out more about sending money outside the UK
1 How much can I borrow?How much can I borrow with our Personal Loan calculator
1 Lloyds Bank Consumer Digital Index launches
1 Ring fencing and Lloyds Bank
1 Mobile Banking
1 PhoneBank®
1 Find a branch
1 Find out moreabout the Financial Services Compensation Scheme
1 Print window.print();
1 Email Personal
1 Sign Video
1 How to Complain
1 Help Centre
1 Rates & Charges
1 Glossary
1 Press releases
1 Private Banking
1 Legal
1 Privacy
1 Terms and conditions
1 Cookies
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