SEO analyzer

SEO analysis of the web page


This page shows an overview of the key metrics of your website.

Use the step-by-step list below to systematically improve your rankings on search engines to get more customers.

Follow the advice and solutions created especially for you and bring every parameter to bring to perfection.

Financial Times

News, analysis and comment from the Financial Times, the world's leading global business publication

Last update 7 hours ago


Title Financial Times
Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It's often the primary piece of information used to decide which result to click on, so it's important to use high-quality titles on your web pages.

Here are a few tips for managing your titles:
  • Make sure every page on your site has a title specified in the <title> tag. If you’ve got a large site and are concerned you may have forgotten a title somewhere, you may also check the HTML suggestions page in Search Console lists missing or potentially problematic <title> tags on your site.
  • Page titles should be descriptive and concise. Avoid vague descriptors like "Home" for your home page, or "Profile" for a specific person's profile. Also avoid unnecessarily long or verbose titles, which are likely to get truncated when they show up in the search results.
  • Avoid keyword stuffing. It's sometimes helpful to have a few descriptive terms in the title, but there’s no reason to have the same words or phrases appear multiple times. A title like "Foobar, foo bar, foobars, foo bars" doesn't help the user, and this kind of keyword stuffing can make your results look spammy to Google and to users.
  • Avoid repeated or boilerplate titles. It’s important to have distinct, descriptive titles for each page on your site. Titling every page on a commerce site "Cheap products for sale", for example, makes it impossible for users to distinguish one page differs another. Long titles that vary by only a single piece of information ("boilerplate" titles) are also bad; for example, a standardized title like "<band name> - See videos, lyrics, posters, albums, reviews and concerts" contains a lot of uninformative text. One solution is to dynamically update the title to better reflect the actual content of the page: for example, include the words "video", "lyrics", etc., only if that particular page contains video or lyrics. Another option is to just use " " as a concise title and use the meta description (see below) to describe your site's content.
  • Brand your titles, but concisely. The title of your site’s home page is a reasonable place to include some additional information about your site—for instance, "ExampleSocialSite, a place for people to meet and mingle." But displaying that text in the title of every single page on your site hurts readability and will look particularly repetitive if several pages from your site are returned for the same query. In this case, consider including just your site name at the beginning or end of each page title, separated from the rest of the title with a delimiter such as a hyphen, colon, or pipe, like this:

    <title>ExampleSocialSite: Sign up for a new account.</title>

  • Be careful about disallowing search engines from crawling your pages. Using the robots.txt protocol on your site can stop Google from crawling your pages, but it may not always prevent them from being indexed. For example, Google may index your page if we discover it by following a link from someone else's site. To display it in search results, Google will need to display a title of some kind and because we won't have access to any of your page content, we will rely on off-page content such as anchor text from other sites. (To truly block a URL from being indexed, you can use meta tags.)
Title length 15 signs (Recomended: 35-65 signs)
Description News, analysis and comment from the Financial Times, the world's leading global business publication
The description attribute within the <meta> tag is a good way to provide a concise, human-readable summary of each page’s content. Google will sometimes use the meta description of a page in search results snippets, if we think it gives users a more accurate description than would be possible purely from the on-page content. Accurate meta descriptions can help improve your clickthrough; here are some guidelines for properly using the meta description.
  • Make sure that every page on your site has a meta description. The HTML suggestions page in Search Console lists pages where Google has detected missing or problematic meta descriptions.
  • Differentiate the descriptions for different pages. Identical or similar descriptions on every page of a site aren't helpful when individual pages appear in the web results. In these cases we're less likely to display the boilerplate text. Wherever possible, create descriptions that accurately describe the specific page. Use site-level descriptions on the main home page or other aggregation pages, and use page-level descriptions everywhere else. If you don't have time to create a description for every single page, try to prioritize your content: At the very least, create a description for the critical URLs like your home page and popular pages.
  • Include clearly tagged facts in the description. The meta description doesn't just have to be in sentence format; it's also a great place to include structured data about the page. For example, news or blog postings can list the author, date of publication, or byline information. This can give potential visitors very relevant information that might not be displayed in the snippet otherwise. Similarly, product pages might have the key bits of information—price, age, manufacturer—scattered throughout a page. A good meta description can bring all this data together.
  • Programmatically generate descriptions. For some sites, like news media sources, generating an accurate and unique description for each page is easy: since each article is hand-written, it takes minimal effort to also add a one-sentence description. For larger database-driven sites, like product aggregators, hand-written descriptions can be impossible. In the latter case, however, programmatic generation of the descriptions can be appropriate and are encouraged. Good descriptions are human-readable and diverse, as we talked about in the first point above. The page-specific data we mentioned in the second point is a good candidate for programmatic generation. Keep in mind that meta descriptions comprised of long strings of keywords don't give users a clear idea of the page's content, and are less likely to be displayed in place of a regular snippet.
  • Use quality descriptions. Finally, make sure your descriptions are truly descriptive. Because the meta descriptions aren't displayed in the pages the user sees, it's easy to let this content slide. But high-quality descriptions can be displayed in Google's search results, and can go a long way to improving the quality and quantity of your search traffic.
Description length 100 signs (Recomended: 70-320 signs)
Keywords none
H1 Financial Times Home
Count of H1 tags Count of H1 tags: 1
H1 length 20 signs (Recomended: 5-70 signs)
H1 equals Title H1 is not equals Title
Count all tags
H2: 9 H3: 0 H4: 0 H5: 0 H6: 0
Content length signs 55796 (Recomended length: more than 500 signs)
Content to code ratio Content to code ratio: 13% (Recomended ratio: more than 10%)

Domain information

Alexa rank 1948
Domain register date 1994-11-30 05:00:00.000000
Registry expire date 2021-11-29 05:00:00.000000

IP information

Country Canada
IP city Montreal
ISP Fastly
Organization Fastly
Blacklist none


<noindex> (Yandex directive) Content in noindex tags not found
URL length 45 symbols.(Recomended url length limitation: 115 symbols)
Protocol redirect HTTP to HTTPS redirect not working
HTTPS (Hypertext Transfer Protocol Secure) is an internet communication protocol that protects the integrity and confidentiality of data between the user's computer and the site. Users expect a secure and private online experience when using a website. Google encourages you to adopt HTTPS in order to protect your users' connection to your website, regardless of the content on the site.

Data sent using HTTPS is secured via Transport Layer Security protocol (TLS), which provides three key layers of protection:
  • Encryption—encrypting the exchanged data to keep it secure from eavesdroppers. That means that while the user is browsing a website, nobody can "listen" to their conversations, track their activities across multiple pages, or steal their information.
  • Data integrity—data cannot be modified or corrupted during transfer, intentionally or otherwise, without being detected.
  • Authentication—proves that your users communicate with the intended website. It protects against man-in-the-middle attacks and builds user trust, which translates into other business benefits.

If you migrate your site from HTTP to HTTPS, Google treats this as a site move with a URL change. This can temporarily affect some of your traffic numbers.
Add the HTTPS property to Search Console; Search Console treats HTTP and HTTPS separately; data for these properties is not shared in Search Console. So if you have pages in both protocols, you must have a separate Search Console property for each one.
404 Page 404 - Correct response
Robots.txt ok
A robots.txt file is a file at the root of your site that indicates those parts of your site you don’t want accessed by search engine crawlers. The file uses the Robots Exclusion Standard, which is a protocol with a small set of commands that can be used to indicate access to your site by section and by specific kinds of web crawlers (such as mobile crawlers vs desktop crawlers).

The simplest robots.txt file uses two key words, User-agent and Disallow. User-agents are search engine robots (or web crawler software); most user-agents are listed in the Web Robots Database. Disallow is a command for the user-agent that tells it not to access a particular URL. On the other hand, to give Google access to a particular URL that is a child directory in a disallowed parent directory, then you can use a third key word, Allow.

Google uses several user-agents, such as Googlebot for Google Search and Googlebot-Image for Google Image Search. Most Google user-agents follow the rules you set up for Googlebot, but you can override this option and make specific rules for only certain Google user-agents as well.

The syntax for using the keywords is as follows:

User-agent: [the name of the robot the following rule applies to]

Disallow: [the URL path you want to block] Allow: [the URL path in of a subdirectory, within a blocked parent directory, that you want to unblock]

These two lines are together considered a single entry in the file, where the Disallow rule only applies to the user-agent(s) specified above it. You can include as many entries as you want, and multiple Disallow lines can apply to multiple user-agents, all in one entry. You can set the User-agent command to apply to all web crawlers by listing an asterisk (*) as in the example below:

User-agent: *

You must apply the following saving conventions so that Googlebot and other web crawlers can find and identify your robots.txt file:
  • You must save your robots.txt code as a text file,
  • You must place the file in the highest-level directory of your site (or the root of your domain), and
  • The robots.txt file must be named robots.txt

As an example, a robots.txt file saved at the root of, at the URL address, can be discovered by web crawlers, but a robots.txt file at cannot be found by any web crawler.
SiteMap.xml ok
A sitemap is a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.

Also, your sitemap can provide valuable metadata associated with the pages you list in that sitemap: Metadata is information about a webpage, such as when the page was last updated, how often the page is changed, and the importance of the page relative to other URLs in the site.

You can use a sitemap to provide Google with metadata about specific types of content on your pages, including video and image content. For example, you can give Google the information about video and image content:

A sitemap video entry can specify the video running time, category, and age appropriateness rating.
A sitemap image entry can include the image subject matter, type, and license.

Build and submit a sitemap:
  • Decide which pages on your site should be crawled by Google, and determine the canonical version of each page.
  • Decide which sitemap format you want to use. You can create your sitemap manually or choose from a number of third-party tools to generate your sitemap for you.
  • Test your sitemap using the Search Console Sitemaps testing tool.
  • Make your sitemap available to Google by adding it to your robots.txt file and submitting it to Search Console.


Images without description
title alt url
none none
none none
none none
none none
none none
none none
none none
none none
none none
none none
none none
none none
none none
none none
none none
none none
none none
none none
none none
none none
none none
none none
none none
none none
none none
none none
none none
none none
none none
none none
none none
none none
none none
none none
The alt attribute is used to describe the contents of an image file.

It provides Google with useful information about the subject matter of the image. Google uses this information to help determine the best image to return for a user's query. Many people-for example, users with visual impairments, or people using screen readers or who have low-bandwidth connections-may not be able to see images on web pages. Descriptive alt text provides these users with important information.

Not so good:
<img src="puppy.jpg" alt=""/>

<img src="puppy.jpg" alt="puppy"/>

<img src="puppy.jpg" alt="Dalmatian puppy playing fetch">

To be avoided:
<img src="puppy.jpg" alt="puppy dog baby dog pup pups puppies doggies pups litter puppies dog retriever labrador wolfhound setter pointer puppy jack russell terrier puppies dog food cheap dogfood puppy food"/>

Filling alt attributes with keywords ("keyword stuffing") results in a negative user experience, and may cause your site to be perceived as spam. Instead, focus on creating useful, information-rich content that uses keywords appropriately and in context.


External Links

Qty Anchors URL
1 Accessibility help
4 Visit Markets Data Markets Data Markets Data Markets Data
5 Alphaville Alphaville Alphaville Alphaville Alphaville
2 Business School Rankings Business School Rankings
2 How to Spend It How to Spend It
1 Choose your FT trial
1 Share on Twitter (link opens in a new browser window)
1 Share on Facebook (link opens in a new browser window)
1 Share on LinkedIn (link opens in a new browser window)
1 Share on WhatsApp (link opens in a new browser window) whatsapp://send?
1 View on video page
2 cookies Cookies
1 Manage cookies
1 Accept & continue
2 Help Centre Help Centre
1 About Us
1 Terms & Conditions
1 Privacy
1 Copyright
1 Slavery Statement & Policies
1 FT Live
1 Individual Subscriptions
1 Group Subscriptions
1 Republishing
1 Contracts & Tenders
1 Executive Job Search
1 Advertise with the FT
1 Follow the FT on Twitter
1 FT Transact
1 Secondary Schools
2 Portfolio Portfolio
2 Today's Newspaper (ePaper) Today's Newspaper (ePaper)
1 Alerts Hub
1 Lexicon
1 MBA Rankings
1 Economic Calendar
1 Currency Converter
1 FT Editorial Code of Practice
1 FT Confidential Research
1 Podcasts
1 Crossword
1 Our Apps

Internal Links

Qty Anchors URL
1 Skip to navigation
2 Skip to content Back to the top
1 Skip to footer
4 Sign In Sign In Sign In Sign In
3 Subscribe Subscribe Subscribe
1 Menu
1 Search
7 Financial Times Home Home Home Financial Times Financial Times Home
2 myFT myFT
3 fastFT fastFT fastFT
4 World World Home World World
2 Global Economy Global Economy
7 US US US Home US US News US US
2 China China
2 Africa Africa
2 Asia Pacific Asia Pacific
3 Emerging Markets Emerging markets Emerging Markets
2 Europe Europe
2 Americas Americas
2 Middle East and North Africa Middle East and North Africa
2 Airbnb rentals in London block sparks call for action Airbnb rentals in London block sparks call for action
2 Interserve in fresh rescue talks with creditors Interserve in fresh rescue talks with creditors
1 Tillerson says Trump paid little heed to the law
2 Bitter end to dismal week on Wall Street Bitter end to dismal week on Wall Street
5 Rudd says Norway-style Brexit deal is ‘plausible’ Rudd says Norway-style Brexit deal is ‘plausible’ Rudd says Norway-style Brexit deal is ‘plausible’ Rudd says Norway-style Brexit deal is ‘plausible’
3 US Economy US economy US Economy
2 US Politics & Policy US Politics & Policy
2 US Companies US Companies
4 Companies Companies Home Companies Companies
2 Energy Energy
2 Financials Financials
2 Health Health
2 Industrials Industrials
2 Media Media
2 Professional Services Professional Services
2 Retail & Consumer Retail & Consumer
3 Tech Sector Technology sector Tech Sector
4 Telecoms Telecoms Telecoms Telecoms
2 Transport Transport
3 Huawei CFO accused of fraud by US authorities Huawei CFO accused of fraud by US authorities Huawei CFO accused of fraud by US authorities
3 How Huawei used the UK to become a global giant How Huawei used the UK to become a global giant
1 Odebrecht in Colombia: state capture?
4 Tech Tech Technology Tech
5 Markets Markets Home Markets Markets News Markets
2 Capital Markets Capital Markets
3 Commodities Commodities Commodities
3 Currencies Currencies Currencies
2 Equities Equities
2 Fund Management Fund Management
2 Trading Trading
4 Buckle up now for a bear market or final hurrah Buckle up now for a bear market or final hurrah Buckle up for a bear market or final hurrah Buckle up for a bear market or final hurrah
2 Autonomy founder bets on Argentina recovery Autonomy founder bets on Argentina recovery
3 Markets predictions: 2019 to bring new level of uncertainty Markets predictions: 2019 to bring new level of uncertainty Markets predictions: 2019 brings new level of uncertainty
2 Uber speeds towards stock market listing Uber speeds towards stock market listing
3 Graphics Graphics Graphics
4 Opinion Opinion Home Opinion Opinion
2 Columnists Columnists
2 The FT View The FT View
4 The Big Read The Big Read The Big Read The Big Read
2 Instant Insight Instant Insight
3 Lex Lex Lex
2 Obituaries Obituaries
2 Letters Letters
2 Nadia Murad: I survived Isis. Now I want to rebuild the Yazidi homeland Nadia Murad: I survived Isis. Now I want to rebuild the Yazidi homeland
2 Parliament prepares as power drains away from Theresa May Parliament prepares as power drains away from May
1 The mere thought of Kant stirs Russian nationalism
5 Work & Careers Work & Careers Home Work & Careers Work & Careers Work & Careers
2 Business Education Business Education
2 Entrepreneurship Entrepreneurship
2 Recruitment Recruitment
2 Business Books Business Books
1 FT European Business School Rankings 2018
1 FT 2018 Americas and Asia-Pacific top 25 business school rankings
1 ‘Carol service at Emma’s school tomorrow. I’ll be working from home’
1 How to nurture speakers of ‘difficult’ languages
1 Expats ask High Court to declare Brexit vote invalid
5 Life & Arts Life & Arts Home Life & Arts Life & Arts Life & Arts
2 Arts Arts
2 Books Books
2 Food & Drink Food & Drink
2 FT Magazine FT Magazine
2 House & Home House & Home
2 Next Act Next Act
2 Style Style
3 Travel Travel Travel
1 Ségolène Royal: ‘It’s quite simple, the French people have had enough of taxes’
1 Christmas Gift Guide 2018
1 Should colonial art be returned home?
1 Twerking on it: why Europe is less progressive than it seems
2 Menu Search
4 Brexit Brexit Brexit Brexit
1 Government insists vote on Brexit deal will go ahead
1 May’s deal avoids the pitfalls of no deal and no Brexit
1 Cross-party committee unites to condemn May’s Brexit
2 The tricky maths of Dell’s reverse merger
2 Huawei Technologies Co Ltd Huawei Technologies Co Ltd
2 China threatens ‘consequences’ for Canada for Huawei
1 Donald Trump
2 John Kelly to step down as Trump’s chief of staff
1 Belgium
2 Flemish nationalists quit Belgian government
1 FTfm
2 BlackRock, Vanguard and Axa ramp up dirty coal investments
1 Weekend long reads
2 On board Celebrity Edge, the $1bn ship launched by Malala
1 Edward Luce
1 The walls are closing in on ‘individual #1’
1 Climate change
1 Emissions statement: how companies are getting serious about climate change
1 India
2 Indian ATM companies warn of cash machine shutdowns
1 France
3 French police turn out in force to quell protests French police turn out in force to quell protests
4 China Telecom helps tycoon challenge duopoly China Telecom helps tycoon challenge duopoly
5 Women in 2018: the change makers Women in 2018: the change makers Women in 2018: the change makers Women in 2018: the change makers Women in 2018: the change makers
2 #MeToo in China: ‘I am really very scared of losing’
1 The poet Hester Pulter: hear her voice after 400 years
1 The pro-choice activists who changed Ireland
1 MP Jess Phillips on fighting to change behaviour at Westminster
1 Keeley Hawes on ‘Bodyguard’, #MeToo and the pay gap
1 US employment
2 US wage growth steady despite sharp slowdown in hiring
1 Justice Department
1 Trump picks establishment Republican as attorney-general
1 US CEOs are still bullish, just not as bullish as before
1 Altria Group Inc
1 Altria takes C$2.4bn stake in Canadian pot group Cronos
1 Cohen prosecutors call for ‘substantial’ prison term
2 Michael Mackenzie Michael Mackenzie
1 Opinion
1 Alex Barker
2 Brexit, Brussels and Northern Ireland: careful what you wish for
1 James Kynge
1 Spy thriller echoes in Huawei power struggle
1 Camilla Cavendish
1 Tony Barber
1 With AKK’s victory, the post-Merkel era begins
1 Miranda Green
1 Cashing in on potty panic as the safety net frays
1 Robin Wigglesworth
1 John Dizard
1 Going green is not that easy for electric vehicles
1 FT Collections
1 China’s challenge
2 Latest in Video Video
2 The Week Ahead The Week Ahead
3 Brexit deal vote, ECB meeting, Inditex results Brexit deal vote, ECB meeting, Inditex results
2 Brexit explained: you asked, our experts answered
2 Why Germany's CDU battle to succeed Angela Merkel matters to Europe
1 German politics
2 Brexit: all you need to know about the meaningful vote
1 FT Appeal for Habitat for Humanity
2 FT Seasonal Appeal auction: have lunch with an FT writer
1 Colombia
1 Belisario Betancur, Colombia’s poet-president, 1923-2018
1 How to Lead
1 Starbucks’ Johnson: taking on a founder’s brand
1 Health
1 The threats to vaccine progress
1 Under fire: Nigeria struggles to defeat Boko Haram
1 E-scooters zoom ahead as the future of commuting
1 Market Questions
2 Currency traders brace for more Brexit volatility
1 Opec
1 Opec agrees to cut output by 1.2m barrels a day
1 Pound exodus: Brexit drives away US and Asia investors
1 Global Market Overview
1 Trade war concerns keep US stocks under pressure
1 UK Christmas dinner comes at a higher price
1 #techFT
1 Huawei tries to quell qualms
1 Uber
1 Slack Technologies Inc
1 Slack hires Goldman Sachs as it eyes IPO next year
2 Music Music
1 Music publishing starts to hit the right notes
2 Best of Travel 2018
2 Beastie Boys: ‘This is probably the most serious you’ll see us’
2 Feathers, foils and facials — the festive beauty rules
1 Kathleen Baird-Murray
2 The Belgian museum squaring up to its colonial past
1 Visual Arts
2 Chew Valley: an alternative to Costwolds living
1 Prime property
1 View Site Tips
1 Accessibility
1 myFT Tour
1 Share News Tips Securely
2 News feed News feed
2 Newsletters Newsletters
1 More from the FT Group
1 Switch to UK Edition
1 Personal Finance
1 Property & Mortgages
1 Investments
1 Pensions
1 Tax
1 Banking & Savings
1 Advice & Comment
1 Science
1 Special Reports
1 EM Squared
1 Lunch with the FT
1 Subscribe